2023 GRIT Top 50 Most Innovative Suppliers: Rival Tech and Reach3 make the list

11 October 2023 | 1 min read | Written by Kelvin Claveria

This week, we received the fantastic news that Rival Technologies has been named one of 2023's Top 50 Most Innovative Suppliers in market research and insights

This recognition comes from GreenBook's 2023 Research Industry Trends (GRIT) report. 

What is the GRIT Report? 

The GRIT report is an annual research study that tracks emerging technologies and top suppliers and buyers in the market research industryIt provides a snapshot of our market, where we’re heading next, and the major players and trends shaping the future. Featuring responses from hundreds of insight professionals, the GRIT report is produced by GreenBook.

Rival Group on 2022 GRIT Top 50 lists

In 2023, Rival Technologies ranked #30 in the GRIT Top 50 Most Innovative Suppliers list, while our sister company, Reach3 Insights, ranked #19! (Unlike last year, we are listed separately this year.) 

It's worth noting that Rival Group, Rival Technologies and Reach3 Insights have made the GRIT list since our group was founded.

As a relatively young company, we're humbled to be mentioned alongside some of the biggest and most established organizations in research. Top research buyers like 

We'd like to thank Rival customers and our partners for voting for us once again.

Innovation at Rival Technologies

This year's GRIT report validates the momentum we're seeing in the adoption of Conversational Insights in our industry. In the past year alone, companies like McCormick, Coca-Cola, Urban One, and Samsung have talked about the business impact of this approach. 

Also, we're thrilled to be included again in this year's GRIT report because ongoing innovation is important to us at Rival. We're committed to adding capabilities to our market research platform that continue to improve the participant experience and deliver better value to Rival customers.

In fact, recently we announced AI, reporting and survey-branding capabilities that can help you increase engagement, improve storytelling, and optimize the end-to-end research experience.

If you're curious about these enhancements, please check out a detailed breakdown, including video demos, on this blog post

Thanks again to everyone who voted us and helping us make GreenBook's list of most innovative market research suppliers and tech providers. We're honored and inspired by this recognition! 

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Written by Kelvin Claveria

Kelvin Claveria (@kcclaveria) is Director of Demand Generation at Rival Technologies.

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