Mobile shopper missions (or simply "mobile missions") are location-based research tasks that capture in-the-moment feedback while participants are physically present at a store, activation, or event. Whether it’s observing shelf behavior, testing signage, or logging a customer journey, mobile missions help you collect insights in real time—when memory and context are freshest.
Built specifically for in-the-moment research, the Rival platform delivers rich, fast and actionable shopper insights.
Instantly reach participants via SMS notifications and reminders.
Capture rich multimedia feedback—photos, videos, and audio—alongside quant data and open-text responses.
Seamless participant experience — no need to download an app.
AI capabilities that support probing, summarization of unstructured data, and more.
Elevate storytelling with reporting tools, AI-powered analysis, and real-time dashboards.
A major beverage alcohol brand recruited members from their insight community to document shopping trips, helping a national retail partner boost in-store sales.
A snacking company sent shoppers on a mobile mission to show their in-person shopping journey and take a video of them trying their product.
A pharma company collected photos, videos, and quant data of shoppers to better understand their in-store experiences buying fish oil supplements.
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