Optimized category purchases and fulfillment
One of Kellogg’s’ retail partners improved the "substitutions" feature to provide shoppers with more choices based on their needs and preferences. In addition, they’ve implemented a solution which allows online and in-store shoppers to leverage their coupons more quickly and easily.
Increased iterative learning opportunities
Kellogg’s has built a relationship with a target group of shoppers invested in continually giving their thoughts and opinions, which in turn has allowed the company to save time and costs on future research initiatives.
Uncovered deep emotional drivers of consumer choices
Rich video selfies helped reveal contextual dynamics behind the e-commerce shopping experience and revealed several specific optimization areas that had the potential to increase conversion.
Overall, feedback gathered through Rival’s market research platform helped equip Kellogg’s and its retail partners with the insights needed to understand the habits, behaviors, and preferences of their online shoppers and ultimately drive action within the organizations and be prepared for the future of a “Bricks & Order” grocery world.