At Rival Group, our leadership team brings together decades of experience in market research, data analytics, and strategic insights. With deep expertise across industries and a passion for driving innovation, our leaders guide a talented team dedicated to delivering impactful, data-driven solutions for our clients.
Co-CEO, Rival Group, and CEO and Founder, Rival Technologies
Andrew Reid is the CEO and Founder of Rival Technologies, and Founder and Co-CEO of the Rival Group Inc. He also founded Vision Critical (now Alida), a cloud-based customer-intelligence platform provider. An industry visionary, Andrew has long been an evangelist for change and a passionate advocate for creating a workplace culture people want to be part of.
Co-CEO and Chief Methodologist, Rival Group
A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group and in 2003, Jennifer joined Vision Critical.
As the company’s Executive Vice President of Corporate Strategy, she helped develop the methodology for Vision Critical’s proprietary insight community offering.
At Rival, Jennifer is once again helping shape the future of insights by leading the charge in the development of mobile-first communities and other conversational research approaches.
President, Angus Reid Group
Ed Morawski has spent the past two decades in leadership positions at several market research companies. Before launching Angus Reid with Dr. Angus Reid, Ed worked for Ipsos North America as senior vice president and launched Vision Critical’s research and consulting practice.
Ed has appeared on BBC Television, BBC Radio, and CBC Television to provide insight and commentary on public opinion on a variety of issues.
CEO and Founder, Reach3 Insights
Chief Marketing Officer, Rival Group
Paula Catoira is the Chief Marketing Officer at Rival Group. She has over 20 years of experience in Marketing and over a decade in the B2B SaaS industry.
Paula worked as Chief of Staff for the CEO at Allocadia, leading strategic projects across the organization, advancing the company’s growth and laying the foundation for a successful acquisition.
As CMO at Rival, Paula is responsible for driving Go-to-Market strategy and execution, leading the Marketing, Sales Development and Revenue Operations.
Paula holds a bachelor’s degree in mechanical engineering and industrial and an MBA from IBMEC in Brazil.
Chief Finance Officer, Rival Group
EVP, Design & Innovation
VP, Customer Success
VP, Engineering
The Rival Group Board of Directors provides governance and strategic oversight for all companies within the group, including Angus Reid Group, Reach3 Insights, Rival Technologies and the Angus Reid Forum. Rival Group’s board members have led major research, media, and technology organizations, bringing deep expertise in research innovation, public opinion measurement, and business growth.
Chair
Dr. Angus Reid has spent more than four decades asking for people’s opinions on top social, governance, and economic issues. He founded Angus Reid, which grew into the largest research firm in Canada.
He was also the CEO of Vision Critical, and when he retired as executive chair, the company was seeing revenues of more than $100 million.
Director
Gary Bennewies is the former CEO of Ipsos Canada. He started his career as a market research professional with the Angus Reid Group where he took on successive leadership roles. As the CEO of Ipsos Canada, he led the development of the organization to create Canada’s largest market research agency. This was accomplished through strong organic growth and a series of acquisitions. At the centre of this achievement was building a talented leadership team focused on offering industry-leading research solutions.
In addition, he served as Ipsos’ Global Chief Talent Officer, and Chair of the Canadian Research Insights Council.
Director
John Cassaday is a renowned corporate leader and governance expert, best known as the founding President and CEO of Corus Entertainment. He previously led CTV Television Network and Campbell Soup in Canada and the U.K., and today serves as Chair of Janus Henderson Group and former Chair of Manulife Financial. Cassaday has held board and committee roles across major companies, including Sysco, Spin Master, Irving Oil, and Sleep Country. A Member of the Order of Canada, he has been inducted into multiple industry halls of fame and recognized with the ICD Fellowship Award for excellence in corporate governance.
Director
A pioneer in online research methodologies, Jennifer started her career at Angus Reid Group and in 2003, Jennifer joined Vision Critical.
As the company’s Executive Vice President of Corporate Strategy, she helped develop the methodology for Vision Critical’s proprietary insight community offering.
At Rival, Jennifer is once again helping shape the future of insights by leading the charge in the development of mobile-first communities and other conversational research approaches.
Director
Andrew Reid is the CEO and Founder of Rival Technologies, and Founder and Co-CEO of the Rival Group Inc. He also founded Vision Critical (now Alida), a cloud-based customer-intelligence platform provider. An industry visionary, Andrew has long been an evangelist for change and a passionate advocate for creating a workplace culture people want to be a part of.
The move towards conversational research is happening worldwide. We have the expertise and technology to reach, engage and understand your target audience no matter where they are in the world.