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8 Conversational Research Principles

Learn how brands like Jagermeister, Hyundai, Tyson Foods, and REVOLT TV use conversational research to better understand the needs of modern consumers. 

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8 conversational research princicples

Free, actionable resources for market researchers

Research Reimagined ebook
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Research Reimagined

Learn 5 ways to reimagine your approach to research and elevate your role in the process.

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7 Critical Challenges in Insights
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The Great Respondent Revolt

Jason Jacobson from Sekisui House reveals practical solutions to tackle survey fatigue and the problem of unreliable customer feedback.

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Market Research Trends 2024

Leaders and future thinkers in the insights world share what's next for our industry.

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Learn how to use conversational research design to maximize the impact of experiences.

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Communities in 2024: Benchmarks, best practices & budget considerations

Learn how to get the more business value out of research communities in 2024. 

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8 Conversational Research Principles

Learn how brands like Jagermeister, Hyundai, Tyson Foods, and REVOLT TV use conversational research to better understand the needs of modern consumers.

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Modern storytelling techniques that inspire action

Insight leaders from Dell, Warner Bros. and HubSpot share best practices on how to create better stories that drive action and impact.

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Rival Tech Platform Overview

A detailed walkthrough of the robust capabilities from Rival—the #1 conversational research platform in the market today.

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Conversational AI + Conversational Research: A Potent Match

Learn how to combine the power of AI and Conversational Research to the high-quality data you need to drive business outcomes with AI.

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AI and the future of business

Learn how AI is transforming school, work and retail, and what it means for the future of the brand-consumer relationship.

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Rival Tech storytelling, analytics and reporting capabilities

Create custom reports, run crosstabs, analyze significance testing, and more using Rival.

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Community 2.0 Case Studies

Learn how insight and marketing leaders from Kellogg's, Brunswick, Dell Technologies, Allbirds, and Diageo are modernizing their insight communities.

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Flavor Nation Community

Kelsey Forbess, Consumer & Market Research Manager at McCormick, shares why they chose the Rival platform to create a multi-national insight community. 

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The Modern Community Management Cheat Sheet

The latest and best practices when it comes to managing a modern insight community. Spoiler alert: you don't need a portal.

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Best Practices on Managing Gen Z Communities

Learn how to use conversational research principles in your insight community to get better feedback from young consumers

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What is Conversational Research?

Learn how Conversational Research helps insight innovators get deeper insights, improve the participant experience, and maximize their impact.

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Top 7 features of a modern insight community

Learn how to use next-gen tools and methodologies to unlock better insights from your research community.

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Insight Community Recruitment Guide

Learn the pros and cons of the top 9 best channels for recruitment and best practices for each source.

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Golden Rules for Youth Engagement

Apply simple rules to get authentic, richer feedback from Gen Zs and Millennials.

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Chattify Your Surveys 

Learn how to write conversational surveys that increase engagement and deliver deeper customer insights.

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Recruitment Best Practices

Learn how to capture the attention of research participants and get them to engage

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Qualtrics and Rival

Using Qualtrics without Rival? You're missing out.

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How global brands maximize agility, budget and impact

Learn how researchers from Cathay Pacific, IVF Store, and Dell use Community 2.0 to increase the strategic capacity of their insight communities.

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Mobile Research Best Practices

Optimize your market research techniques and survey questionnaire design for the mobile-first world.

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Recruitment 2.0

Learn how to use next-gen approaches to reach and engage real people for insights.

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The Modern Insight Professional's Playbook
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The Modern Insight Pro's Playbook

Learn 8 conversational research principles that help reveal what people actually think, feel and do. 

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Leveraging the Pillars of Insight Communities to Maximize Your Impact

Hear case studies that demonstrate how modern insight community practices can help maximize your impact.

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The Future of Insight Communities

Exploit the power and constraints of the mobile phone to get more out of your community.

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10x your impact with your insight community

Learn how to get deeper, richer insights faster than ever before from your insight community using mobile-first approaches.

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The Mobile Imperative

Learn the 3 tenets of conducting Gen Z market research in the mobile era. 

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The Ultimate Gen Z Market Research Guide

Learn how to build trust, authenticity and transparency when engaging with young consumers for insights.

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The Future of Insights

The time to use conversational, mobile-first methods is now.

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Stop relying on recall! Get real-time feedback for real customers now.

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How Chats Compare to Traditional Surveys

Learn the impact on data quality, demographic composition of your sample, and the respondent experience.

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