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Research people (actually) respond to

Rival is purpose-built to help you deliver the best participant experience and get better, deeper insights from your customers.

Try this demo to see why chats see an average of 81% completion rate.

Give it a try

Powerful or intuitive? Yes.

Built by researchers for researchers, the Rival admin experience make it easy to author chat surveys, distribute activities, manage your research projects, and access reporting.

Drag-and-drop interface with no need for coding. Also: conversational research tools that optimize the member experience.

Check out this quick tour from Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group.

Learn more

Insights that
inspire action

Improve storytelling using Rival's full suite of reporting, analytics and data visualization capabilities. This includes topline reports (click here for an example), video reels, real-time sentiment analysis, crosstabs, significance testing, and custom reports. 

Engage where people are

AI Tone Suggestions

An AI authoring co-pilot that allows you to experiment with a more natural, conversational language using AI-powered suggestions to refine the tone and style.

AI Insight Summaries

Eliminate the time and effort required to uncover insights buried in reams of unstructured qualitative data and video open-ends.


10x your impact with integrations


Rival APIs connect insights from your community to the customer journey.

Automate recruitment invitations based on key engagement touchpoints or behaviors in your CRM or system of record.

Easily connect Rival to 5,000+ apps using Zapier webhooks.

A one-stop-shop for project management

Track your ongoing projects in one easy-to-use view. With ChatHub, you can access data exports, topline reports, previews of your chats, and more. Track learning streams and key performance metrics in one go.

Smart distribution and deployment

Reach the right people with the right activity at the moments that matter most. Profile Variables  increase the relevance of your chats while building a robust picture of your participants over time. Time zone-aware invitations and reminders make it easier and faster to engage members.

Like what you see?

Request our full product feature catalogue for more details on these features and more.