Always-on access to the people who matter most — powered by mobile-first, conversational research technology.
Your Rival Insight Community is an always-on panel of real people, ready to engage when you need them — delivering business-critical insights that stakeholders can act on with confidence, fast.
Turn customer insights into your competitive advantage
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Define your audience based on demographics, behaviors, product usage, or other custom criteria.
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Deploy studies like concept tests, In-home Use Tests (IHUTs), user research, journey mapping and more.
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Collect unlimited video responses, open-ended feedback, and deep qualitative data from real people.
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Real-time reports, AI generated insight summaries and video reels bring insights to life for stakeholders.
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Understand how customers evolve with 360-degree segmentation you can't get from one-off studies.
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Let us manage engagement, quality, member refreshment, and incentives so you don’t have to.
Validate ideas, test concepts and answer business questions as they emerge.
Access a living knowledge base on key audiences that grows over time.
Give stakeholders trusted, business-critical insights in hours, not days.
Make your Rival Insight Community your complete research advantage
Flexible distribution through SMS, WhatsApp, QR codes, branded apps, or even email.
Unlimited quant, qual and video responses to understand emotion and context.
AI tools that add depth, accelerate analysis, and deliver boardroom-ready insights.
No separate community apps to manage or member portals to maintain.
Top-rated customer success and research team that scales to meet your needs.
learn moreRival provides phrased recruitment so you can begin research while we continue building to your target size. Most communities reach 1,000+ engaged members in 4-8 weeks, though initial recruitment timelines can vary depending on your audience specifications.
Rival supports insight communities ranging from a few hundred to 20,000+ members, depending on your research volume and audience requirements.
Rival combines real human responses from your target audience with AI-powered analysis tools. AI-only solutions generate synthetic insights with no real customer input—risky for strategic decisions you need to defend. With Rival you get speed AND validity.
Yes. Rival's insight community platform supports multi-segment communities with advanced targeting and recontact capabilities. You can maintain one community while accessing different customer cohorts based on demographics, behaviors, product usage, or other custom attributes.
Rival’s customer success team will always provide platform training, manage participant recruitment and incentives and will proactively manage your community health. All levels of support include quarterly business reviews to make sure the community is supporting your strategic priorities.
Assisted-serve is project execution support where Rival handles survey programming, quality assurance, project fieldwork support, and reporting through the delivery of Topline reports, datafiles, crosstabs and sizzle reels. With assisted-serve your team focuses on research design and analysis, not platform logistics.
Traditional platforms were built for a different era. Rival is designed around how people actually live — on their phones, in the moment — so our conversational, mobile-first approach gets faster, deeper responses and higher completion rates than legacy tools.
There are no portals to build or maintain, making it simpler for researchers too. And because the participant experience is genuinely engaging, communities stay active over time rather than burning out.
Talk to our team about your research goals, community size, and recruitment plan to see how Rival can help.