Get insights from real people, whenever you need them

Your Rival Insight Community is an always-on panel of real people, ready to engage when you need them — delivering business-critical insights that stakeholders can act on with confidence, fast.

Community results that speak for themselves

8
x
deeper insights
87
%
completion rate
65
%
recontact rate
40
%
responses within 1 hour

HOW RIVAL’S INSIGHT COMMUNITY PLATFORM WORKS

Turn customer insights into your competitive advantage

Group 239726

01

Recruit your custom community panel

Define your audience based on demographics, behaviors, product usage, or other custom criteria.

02

Launch research in hours

Deploy studies like concept tests, In-home Use Tests (IHUTs), user research, journey mapping and more. 

03

Get human responses

Collect unlimited video responses, open-ended feedback, and deep qualitative data from real people. 

04

Share insights that persuade

Real-time reports, AI generated insight summaries and video reels bring insights to life for stakeholders.

05

Build intelligence over time

Understand how customers evolve with 360-degree segmentation you can't get from one-off studies. 

06

Keep your community healthy

Let us manage engagement, quality, member refreshment, and incentives so you don’t have to. 

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Three people smiling while using their smartphones, with a 'Brand Insiders' community welcome notification overlaid on the image

Always-on intelligence for faster, smarter decisions

On-demand access On-demand access

Validate ideas, test concepts and answer business questions as they emerge.

Deeper understanding Deeper understanding

Access a living knowledge base on key audiences that grows over time.

Fast, efficient results Fast, efficient results

Give stakeholders trusted, business-critical insights in hours, not days.

Why choose rival technologies

Make your Rival Insight Community your complete research advantage

  • Flexible distribution through SMS, WhatsApp, QR codes, branded apps, or even email. 

  • Unlimited quant, qual and video responses to understand emotion and context. 

  • AI tools that add depth, accelerate analysis, and deliver boardroom-ready insights. 

  • No separate community apps to manage or member portals to maintain. 

Your partner in research

Top-rated customer success and research team that scales to meet your needs.

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Trusted by leading brands across CPG, financial services, media & more

5 global communities

of hard-to-reach customers and authorized dealers. John Deere case study

20,000 community members

impacting strategic decisions across 8+ business units. Cash App case study with Rival Technologies

86% completion rate

and 12,000+ total completes within the first 5 months. OURA case study with Rival Technologies

Get insights that lead to business decisions, faster.

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Case studies, guides and other resources for insights community management

Insight Communities

Insight Communities in Action: Demo and Q&A

Best B2B insight community companies in market and customer research

Building and Engaging a B2B Insights Community

Insight community solution providers in market research

Insight Community Evaluation Kit

Why insight communities

Why Insight Communities: A Complete Guide

John Deere case study

How John Deere is Harvesting Deeper, Faster Insights

Balsam Brands case study

Balsam Hill: Turning Customer Moments Into Strategic Momentum

Time Out insight community case study

Time Out's Secret to Making Research Famous

FAQs

How long does it take to recruit a community?

Rival provides phrased recruitment so you can begin research while we continue building to your target size. Most communities reach 1,000+ engaged members in 4-8 weeks, though initial recruitment timelines can vary depending on your audience specifications.

What size of insight community does Rival support?

Rival supports insight communities ranging from a few hundred to 20,000+ members, depending on your research volume and audience requirements.

How is Rival Technologies different from AI-only research tools?

Rival combines real human responses from your target audience with AI-powered analysis tools. AI-only solutions generate synthetic insights with no real customer input—risky for strategic decisions you need to defend. With Rival you get speed AND validity.

Can we segment insight communities for different product lines or regions?

Yes. Rival's insight community platform supports multi-segment communities with advanced targeting and recontact capabilities. You can maintain one community while accessing different customer cohorts based on demographics, behaviors, product usage, or other custom attributes.

What does Rival’s support look like for DIY customers?

Rival’s customer success team will always provide platform training, manage participant recruitment and incentives and will proactively manage your community health. All levels of support include quarterly business reviews to make sure the community is supporting your strategic priorities.

What's included in Rival’s assisted-serve support level?

Assisted-serve is project execution support where Rival handles survey programming, quality assurance, project fieldwork support, and reporting through the delivery of Topline reports, datafiles, crosstabs and sizzle reels. With assisted-serve your team focuses on research design and analysis, not platform logistics.

How does Rival compare to traditional solutions like Alida?

Traditional platforms were built for a different era. Rival is designed around how people actually live — on their phones, in the moment — so our conversational, mobile-first approach gets faster, deeper responses and higher completion rates than legacy tools.

There are no portals to build or maintain, making it simpler for researchers too. And because the participant experience is genuinely engaging, communities stay active over time rather than burning out.

Ready to Build Your Insight Community?

Talk to our team about your research goals, community size, and recruitment plan to see how Rival can help.