Insights that shape exceptional retail experiences

Create experiences your customer want to talk about

With the rise of omnichannel, social commerce, and the metaverse, it's never been more important for retail brands to connect with shoppers and anticipate what’s next. Customers are looking for products and services that reflect their values in an authentic.  

Leaders in retail are using Rival to understand the underlying factors driving changes in the retail landscape—and why. 

Do you need Rival's retail solution?

If you're interested in navigating the evolving world of experiential retail and anticipate what's next, then the answer is yes. Our tech delivers insights on the drivers of customer loyalty, repeat purchase, basket size, share of wallet, and more. 

Why retailers use Rival's market research platform

Connect with customer in micro-moments

retail industry solution from Rival Technologies

Engage harder-to-reach audiences and Gen Zs

Retail solution from Rival Technologies

Follow customers along the entire customer journey

Market research for retail brands

Inform promotions, messaging and CX decisions

Talk to an expert

Why research teams in retail choose Rival

  • Incredible flexibility and agility
  • Powerful video feedback capabilities
  • Increased access to the routines and habits of daily life
  • In-the-moment research that contextualizing transactional and POS data
  • Powerful storytelling to capture attention and overcome institutional inertia

Maximize your impact with Rival

Cost Efficiency

Reduced research
costs by up to >20%

Increased Productivity

More capacity
without increasing

Speed and Agility

Accelerate speed to
market by months

Improved Customer Experience

Use customer-validated insights to increase sales and reduce customer service costs

How it works

Rival’s insight community platform uses conversational research principles to help researchers incorporate consumer feedback in every step of the customer experience management process:

Better insights from
both proven and next-gen

  • Immersive Diaries
  • Photo and Video Sharing
  • Mobile Retailer Missions
  • Product Optimization & Features Testing
  • Concept Evaluation and Testing
  • Shop-a-long Interviews
  • Digital Collage
  • Ideation, Co-Creation, Idea Screening
  • Storytelling and Sentence Starters

What's in the box

Rival Technology

Next-gen conversational insights platform that makes it easy to get real-time shopper feedback

Full spectrum of service and support

From onboarding to reporting and incentive management we have you covered

Ongoing management and optimization

Community management, ongoing participation monitoring & sweepstakes management/fulfillment through Rival's customer success team, or get white-glove consulting from the CPG experts at Reach3 Insights

Robust tooling and sophisticated question types

Use hybrid quant and qual methodologies. along with proprietary emotional elicitation exercises. APIs and web hooks also allow you integrate Rival with your other CX tools.

Data sets, dynamic deliverables and reporting

Get a suite of deliverables that enable storytelling and inspire your stakeholders to take action. Work with a multi-disciplinary team to take the wealth of data from your community to drive better business decisions.


Trusted by leaders in consumer and shopper insights


Brian exceeded expectations of key stakeholders and strengthened key retail partnership in 90 days


Laura and her insights team optimized e-commerce conversion to drive 20% sales lift


Mellissa connected with their consumers key moments to better understand habits and preferences.

Connect with our retail experts

Get a demo of the Rival platform and hear case studies from retail