An In-Home Usage Test (IHUT for short) is a consumer product research study where people use and review products at home, sharing feedback on what they like—and what they don’t. Also known as “in-home use tests” or “in-home user testing,” IHUTs help product leaders put products directly into the hands of real customers to understand how they fit into everyday life.
Rival Technologies is a powerful market research platform that lets you scale and accelerate your IHUT studies.
Companies across food and beverage, health, beauty, consumer tech and other industries use the Rival Technologies platform to set their IHUTs up for success.
Connect with IHUT participants in real-time through SMS notifications and reminders.
Structured, multi-touch feedback makes it easy to run diary studies and follow-up research.
Photos and videos add depth—capturing emotion and real-world context you can’t get from text alone.
Powerful AI tools help you dig deeper without long surveys—and quickly summarize open-ended text and video.
Real-time toplines, robust quant reporting, and AI-generated insight reels make sharing insights faster and easier.
A leading snacking brand recruits from its insight community to test products, capturing increasingly more detailed and specific feedback over time.
By testing two product bundle options over several weeks, a beauty brand gained the confidence to choose the right formula and maximize the success of the product's launch.
A health and wellness brand used Rival for longitudinal evaluation of a probiotic product—helping ensure a successful launch.
Insight teams are redefining quality, connection and impact in the age of AI.
Insight communities are powerful tools to capture ongoing feedback and to recruit participants for more specific studies.
Learn the impact of conversational research on engagement, data quality, richness and depth, and more.
