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The problem? It’s increasingly hard to engage real people at a reasonable cost and catch them in moments that matter.
On the flip side, consumers are over traditional surveys, overwhelmed with requests to provide feedback. And they have no idea where their information even goes.
That’s where an insight community comes in.
An insight community (sometimes referred to as a market research community or a research panel) is a group of consumers who’ve agreed to participate in ongoing research. Participants are recruited (Rival can help with this) into a private and secure online environment where they can provide real-time, authentic feedback regularly.
Community 2.0 is the next wave of insight communities. Check out the video below for an overview.
Whether they’re regular consumers or just think your brand is doing amazing things, community members are invested in the final outcome.
Since community members agree to participate, you have a group of consumers who are willing to answer questions.
Insight community features like Profile Variables make it easy to develop a deeper understanding of your members, send hyper-relevant activities, and get increasingly better feedback.
Launched on Rival’s platform, The Ripl insight community has already provided immeasurable value. It has replaced the need to invest significant resources into siloed, ad-hoc research projects.
The simple answer: when you need actionable insights from consumers or fans.
An insight community is a great way to explore, develop, and test. It’s a way to gain more in-depth qualitative and quantitative data, as well as video feedback, in less time for less money. Plus, it validates if your marketing plan is the right way to go and can speed up the development of new services and products your customers want.
Forget having to search for
people and long response times.
Get reliable feedback that’s relevant asap.
Use your steady stream of
customer-focused insights to
help guide daily decision-making.
Compared to traditional methods,
the average cost per study using
insight communities is much cheaper.
A long-lasting relationship paired
with features like video means lots
of rich qualitative data.
Team up with invested
customers to co-create deeper,
Since Community 2.0 is respondent-first,
it delivers better
response rates and better data—faster.
Whether they’re regular consumers or just think your brand is doing amazing things—these people are invested in the final outcome.
Asking people who are already curious about the subject will give you an informed and unique POV.
Everyone loves prizes and free stuff. A good incentive can be a great motivator to get people to join.
A mobile-first approach makes it easier to recruit the right people for your research programs at lightning speed. Whether you’re building your insight community or looking to reach a niche audience for an agile research initiative, our tech lets you seamlessly incorporate next-gen tactics to your recruitment strategy.
Organic posts (TikTok,
Instagram Stories, etc.)
In making the switch there were three things that were important to me. It was the technology and what it enabled us to learn, it was the partnership and the people I’d be working with, and the cost-effectiveness of doing research this way.
The latest and best practices when it comes to managing a modern insight community.
Learn the pros and cons of the top 9 best channels for recruitment and best practices for each source.
Learn how to use next-gen tools and methodologies to unlock better insights from your research community.