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Differentiator 01

A panel you can stand behind.

A proprietary, closed research asset — never rented, resold, or sourced from open-access marketplaces. Rigorous recruitment standards, certified methodology, and real-time fraud detection ensure every study is powered by verified, genuine respondents.

"Your data comes from real, verified people with genuine opinions. Your research can withstand professional, media, and public scrutiny."

Why this matters to your research

  • Decades of panel operations expertise — powered by Angus Reid’s methodology and panel management heritage.
  • Certified Sample — safeguarded by Survey Sentinel™, advanced fraud detection that eliminates bots and bad actors.
  • Built for Insight Communities — proven expertise managing panels for the world's most demanding brands.
  • Longitudinal profiling = better experience = better data — relevance improves over time, driving deeper engagement and richer insights.
82%
Lower fraud failure rate than leading competitors

4% scrub rate vs. 22% industry average

Differentiator 02

The only US panel built for the conversational era.

Most surveys are designed to extract answers. Rival is designed to start conversations. By mirroring how people actually communicate — on mobile, in natural back-and-forth — we get respondents out of test-taking mode and into genuine engagement. The survey experience isn't a footnote. It's the variable that determines the quality of everything that follows.

40% of responses come in within the first hour. Engaged respondents don't just respond faster — they respond better.

What a better respondent experience delivers

  • Higher engagement, fewer drop-offs — chat-style surveys feel like a conversation, not a chore.
  • Show you, not just tell you — video, voice, and images surface the "why" behind the numbers.
  • In-the-moment reactions — mobile-first means respondents answer when the experience is fresh, not a day later.
  • AI probing goes deeper, without fatigue — smart follow-ups trigger automatically when responses are shallow.
Differentiator 03

One ecosystem. One accountable partner.

Rival Audiences works inside our complete ecosystem — or alongside yours. Buy sample only, bring your own platform, or let Rival run the whole motion. One relationship, however you want to use it.

"No more fragmented stacks. One partner accountable for your researchoutcome — from sample to strategy."

The complete research ecosystem

  • Platform — mobile-first conversational research powering Agile Research and Insight Communities
  • Audiences — proprietary, certified North American panel purpose-built for any research program
  • Consultancy — strategic expertise from study design through insight activation and storytelling
How to Work With Us

From single studies to ongoing programs.

Choose the combination of platform and panel that fits your research needs.

part 1

Ad-Hoc Projects

We run your study on our platform with our certified panel. Fast turnaround, no vendor management.

part 2

Integrated Programs

Platform subscription plus panel retainer for teams running ongoing research. One relationship, one accountable partner.

Book a meeting

Available in North America — as the audience layer for your Rival research program, or alongside your existing platform.