Results
BXP has allowed Coca-Cola to identify key areas of improvement in their experiential campaigns on a global level. The program has allowed them to drill down on key facets of the campaign activations they want to better understand in a more consistent and programmatic manner.
The ability to pre-test ideas and track changes on a KPI dashboard has reduced the risk inherent in pursuing innovative new experiential campaigns. The normative database and next-gen reporting capabilities of the platform are hyper-relevant, actionable and sharable. Plus, a normative database combined with diagnostic feedback has allowed Coke to understand where their experiences are most compelling and where they could be optimized and refined in the future.