Understand who your customers really are — and what sets them apart
Segmentation research is the process of dividing your market into distinct groups of people based on shared attitudes, behaviors, needs, or values. Rather than treating your audience as one, segmentation gives you a clear picture of the different types of people who engage with your brand — and what motivates each of them.
Whether you're launching a new product, refining your messaging, or deciding where to invest, a well-built segmentation is one of the most durable assets an insights team can create.
Built for the way modern insight teams work, the Rival platform makes it easier to build richer, more actionable segments — faster.
Engage respondents naturally with a chat-based format and use mobile features like SMS notifications to drive longitudinal, iterative learning.
In addition to robust quant capabilities (including grids), Rival lets you capture photos, videos, and open-ended responses — giving you a deeper understanding of your segments.
Build rich respondent profiles and keep them current. As attitudes, behaviors, and preferences evolve, your participants' profile variables change over time — so your segments reflect who people are today, not who they were at the time of your last study.
Combine the power of AI and our Thoughtfulness scoring to probe deeper, and use our AI analysis features to uncover key themes, create video reels and more.
Access your own insight community or tap into Rival Audiences — our proprietary panel — to reach the right respondents at scale.
Visualize segment profiles in real time with reporting tools designed to make findings easy to share and act on.
To better serve SMBs with relevant offerings, a financial services company refreshes its customer segments through an ongoing research program powered by Rival Technologies.
A retail apparel brand embedded their segmentation framework into their Rival insight community, enabling them to track how segment behavior and attitudes shift over time — not just at a single point in time.
A leading tech company used the Rival platform to create dynamic segments of IT professionals and decision makers, enabling better decision making.
Insight teams are redefining quality, connection and impact in the age of AI.
Insight communities are powerful tools to capture ongoing feedback and to recruit participants for more specific studies.
Learn the impact of conversational research on engagement, data quality, richness and depth, and more.
Learn how to use Rival Technologies to get accurate and in-the-moment feedback on brand messaging.Get accurate and in-the-moment feedback on your brand messagingGet accurate and in-the-moment feedback on your brand messaging
