Rival Tech Blog

For our first-ever Rival Summit, we brought insight leaders to Whistler, BC, our hometown. It’s best...

Let’s be honest. Your response rates aren’t getting any better. Your executives want answers by lunc...

Many brands want to win Gen Z's brand loyalty. Unfortunately, it's not easy. An article from Inc, fo...

Agile market research platforms have gone from a nice-to-have to a core part of the insights toolkit...

Marketing teams have never had more data about their customers, and never felt further from actually...

Marketers have spent years being told that Gen Z is impossible to hold onto. That they're fickle, br...

Companies across industries today are racing to win the hearts and minds of Gen Z customers. It’s ea...

You can pull a dashboard that shows what percentage of your insights team is "using AI." A lot of le...

In marketing, the AI adoption debate is basically settled. Gartner's 2026 CMO Spend Survey found CMO...

If you want to know what really matters to Gen Z, look at how they travel.

Market research conferences have been a fascinating place to watch the AI story unfold. When ChatGPT...

If you want to see what an insight community can really do, watch one work under pressure. That’s ex...