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How Diageo re-imagined its insight community for the mobile-first world

Driving business outcomes and elevating the role of research

Customer Stories

Market research case studies on how insight leaders maximize their impact
using online research communities and mobile-first technology. 



Learn how one of the most prolific brands in the world used Rival to refine, optimize and measure the impact of their experiential brand activations.

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Kellogg's market research case study with Rival Technologies

Kellogg Company

Understanding the evolving needs of online shoppers to help retail partners increase loyalty

Roblox - Gen Z and gaming market research case study and example  from Rival Technologies


Powered by Rival Technologies, our sister company, Reach3, worked with Roblox to better understand the changing habits of Gen Z gamers during COVID-19.

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Tyson Foods - mobile diary qual and quant market research case study

Tyson Foods

Powered by Rival Technologies, our sister company, Reach3, worked with Tyson Foods to better understand how consumers’ mornings have changed.

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REVOLT TV - market research case study with Rival Technologies

Revolt Media & TV

Capturing in-the-moment feedback for live events and getting deep insights on the attitudes and behaviors of young, mostly BIPOC consumers

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Diageo case study with Rival Technologies


A mobile-first community built on the Rival platform is helping Diageo improve product innovation, retail partnerships, and sales.

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Drove a 20% brand and category sales lift using insights from an innovative conversational research study

Brunswick Corporation

Brunswick Corporation

Created an insight community to understand the evolving needs of new boaters

Vancouver Canucks - market research case study with Rival Technologies

Vancouver Canucks

Using a mobile-first insight community to capture real-time feedback that improves fan experience and enhance brand partnerships.

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Paramount - insight community and Gen Z case study with Rival Technologies


Tracking trends that matter with an insight community of influential Gen Zs and young millennials

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How Spiketrap’s AI solution helped Rival accurately analyze large amounts of data while reducing costs and saving time.

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Diageo - insight community case study with Rival Technologies


Improving retail partnerships, driving product innovation, and increasing the impact of market research with insights from a community of legal drinking-age consumers

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Hyundai Motors America

Captured real-time quantitative and qualitative feedback for an innovative AI-powered robotaxi program.

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Oprah Winfrey Network - mobile market research case study and example with Rival Technologies

Oprah Winfrey Nework

Used mobile research tech capabilities for watchalongs and to get real-time feedback and video from viewers.

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Snapchat - Gen Z insights study and mobile research case study and example from Rival Technologies


Uncovered emerging trends that matter to Gen Zs via a conversational, mobile-based market research study.

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Jagermeister - market research case study and example of mobile research from Rival Technologies


Used mobile research technology to test new positioning and messaging for its cornerstone beverage.

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In making the switch there were three things that were important to me. It was the technology and what it enabled us to learn, it was the partnership and the people I’d be working with, and the cost-effectiveness of doing research this way.

Danica Daly

Shopper Insights Lead, Diageo

The Rival team is extremely responsive and helpful, and the platform drives meaningful insights while providing a fun experience for users.

Colleen Grant

Digital Editor, Alive Publishing Group

Rival Technologies helped me bring my vision to life, enabling us to capture data at scale and in the moment. We had higher completion rates on event surveys than I've ever seen in my career. I'm excited over the outcome! 

Lynzie Riebling

VP of Insights & Strategy, REVOLT MEDIA & TV

Elevate your work with insight community experts.

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