Message testing helps you identify which language, positioning, and value propositions resonate most with your target audience. Whether you're refining headlines, product descriptions, taglines, or call-to-actions, this research ensures your communications are clear, compelling, and conversion-worthy.
It’s critical in industries like Tech, CPG, Retail, Financial Services, Healthcare, and Media where words can make or break a campaign, launch, or brand perception.
Rival provides a message testing research solution that's robust, fast and effective.
Built specifically for in-the-moment research, the Rival platform delivers fast, actionable insights.
Get feedback from your audience via SMS notifications and reminders.
Capture deeper context by triangulating quant data with rich qual inputs and video feedback.
Superb participant experience increases engagement and quality of responses.
AI capabilities that support probing, summarization of unstructured data, and more.
Elevate storytelling with sophisticated reporting tools, dashboards and AI-powered analysis.
Balsam Brands uncovered nuances in customers’ setup expectations—helping teams reduce confusion and improve transparency.
Time Out combines data from their insight community with commentary from experts to deliver richer stories.
Conducted a co-creation process for a pet-food manufacturer using a conversational approach, developing and refining sustainability messaging.
Learn 7 ways insight teams are redefining quality, connection and impact in the age of AI.
Used Rival to uncover nuances of the setup expectations, informing clearer and more transparent communication.
Learn the impact of conversational research on engagement, data quality, richness and depth, and more.
