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Rival: A mobile-first,
VOC research platform

All the rigor and sophistication of traditional market research re-imagined for mobile. The result: an industry-leading respondent experience that’s making people re-think what a mobile research engagement means.

No-code authoring canvas and sophisticated tooling for work without compromise

Drag and drop every survey question type under the sun. Optimized for SMS and chat with no coding, no clunky previews, and no guess work.

Smart distribution and deployments to optimize engagement

You know who wants a survey at 3 am? Nobody.
We make it easy to ensure your surveys are always optimized and monitored.

Quant and qual—including video right at your fingertips

Punctuate your quantitative data with rich qual and video feedback in one learning stream at scale. Video is included in our Voice of Customer platform with no limit on how many videos you can collect.

Data sharing and reporting that inspires action

Better storytelling made easier with mobile toplines. Rival plays nice with every major market research platform and can push data anywhere you want—from the mobile phone of your CMO to your CRM.

Rival Technologies - question types for surveys and insight communities
Optimize timing and timezone distribution on the Rival Technologies platform
Quantitative surveys and qualitative chats on the Rival Technologies platform
Data reporting, analytics and toplines on the Rival Technologies VoC Research Platform

A respondent experience that makes people want to participate

Better engagements mean better response rates, better data and faster time to insights. Spend less time administrating surveys and more time making an impact.


Use SMS notifications as your primary touchpoint to engage your customers in real time.


Share and capture ideas with video, audio, and pictures.


Nothing stuffy and no grids. Who talks like that anyway?

Video without limits or constraints or additional cost

Send video surveys via mobile using Rival's VoC research platform

Video without limits or constraints or additional cost

A mobile-first insight platform that makes it super easy to layer video into any research engagement. Machine learning and AI transcribe the video feedback in real-time, monitor sentiment, and curate the content so it’s ready for your reports and presentations.

  • Video wherever and whenever you want—with no hassles or extra cost associated with standalone video survey tools

  • Intuitive and familiar respondent experience, making it easy to capture attention-grabbing testimonials that make your quant sing

  • AI and machine learning track sentiment in-real-time


Mobile-first was super important to us. Everything from launching activities via text message, to the user experience, to being able to capture videos in the moment—that added so much richness to what we could learn.

Danica Daly

Commercial Insights Manager, Diageo

Author awesome surveys with kick-ass Quant and Qual capabilities

Easy-to-use, no-code authoring canvas puts sophisticated tooling a rich selection of survey question types at your fingertips—including unlimited video

Capture, store and share key demographic profile attributes to build affinity and eliminate repetitive questions

The power of complex logic, piping and masking, block rotation, randomization, standard and media question types, and multi-lingual translation

Inspire action with dynamic deliverables mobile toplines and media-rich reporting

Total control over distribution and deployments

Smart deployments and scheduled distributions allow you to time and track your deployments to maximize response rates and ensure optimal engagement.

Distribute your chats anywhere you have a touchpoint with your customers—social media, QR codes, POS, in-store, loyalty programs—you name it.

  • Timezone-aware deployments
  • Behaviour-based deployments trigger activities when customer take a specific action
  • Sync chat survey data instantaneously with Salesforce, HubSpot, Marketo, or any of your loyalty database or CRM
  • Branded contact cards instantly increase trust

Total control over distribution and deployments


Rival made it possible for us to collect rigorous quantitative data and compelling video testimonials in one learning stream.

Maria Silvanskaya

Former Director of Marketing, Roblox

APIs and integrations


APIs and integrations

Trigger behaviour-based activities or launch surveys with laser-like precision. Out of the box, Rival APIs and integrations make it possible to capture CX data with Rival's VoC platform and immediately update your CRM or system of record.

  • Sync your CX and survey data and map key insights back to your system of record
  • Push data to key business systems to inform the next best action
  • Transport, surface and share key data with other systems

Connect with your consumers where they are

A mobile-first approach makes it easier to recruit the right people for your research programs at lightning speed. Whether you’re building your insight community or looking to reach a niche audience for an agile research initiative, our tech lets you seamlessly incorporate next-gen tactics to your recruitment strategy.

How to recruit with the Rival platform:


Established Sources

Email database


Live Intercepts

QR codes


Social Sampling

Organic posts (TikTok, Instagram Stories, etc.)
Paid ads


APIs and Web Hooks

Rival Recruitment APIs

The Best Customer Success Team
in Market Research

Get white-glove support from Day 1.
From recruitment to onboarding, from authoring to deployment, we’ve got your back. Learn more about our customer success team.


Launched on Rival’s platform, The Ripl community has already provided immeasurable value. It has replaced the need to invest significant resources into siloed, ad-hoc research projects.

Larisa Mats

Consumer & Market Insights Leader, Brunswick

Rival Technologies is SOC 2 Type 2 certified

As part of Rival Group Inc., we are also ISO27001:2013 and HIPAA/HITECH certified.


Do your best work with the world’s best mobile market research platform