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Amidst a fragmented media landscape that is making traditional advertising less effective, marketers are increasingly investing in physical and digital experiential brand activations such as creator content, pop-ups, metaverse, stunts, celebrity integrations & events to drive consumer engagement. But a gap in effective pre-testing solutions often leaves marketers guessing winners and losers.
Brand Experience Predictor (BXP) is the first scalable research solution to provide modern marketers with early-stage feedback on the effectiveness and potential of experiential brand activations.
BXP features an immersive, mobile chat-based survey experience that brings to life key elements of experiential activations so that consumers can provide fast and contextual feedback.
Robust predictive measures include:
• Intent to share (word of mouth & social)
• Intent to engage/ purchase
• Brand impact
Track quant, qual and video feedback before, during and after your activations
Dynamic reporting with KPIs and Brand Predictive Score against a normative database
Video selfies add culture and context, bringing consumer feedback to life
A modern research experience that encourages consumers to open up and share deeper insights
We designed BXP to predict which types of experiential brand activations will resonate so that modern marketers can master the art and science of brand experience.
Experiential marketing is now worth $70 billion—and it's set to continue to grow. Learn how BXP can help you pre-test and predict the success of brand activations and boost your marketing ROI.
Our conversational, mobile-first approach to research captures deeper, in-the-moment insights from consumers.
Coca-Cola's Greg Pharo on the new metrics and approaches required to measure and predict the success of brand activations.
An exclusive report revealing how brands can leverage experiences as a unique, and impactful way to engage with target consumers.