Get accurate data and accelerate time to insights with AI

AI has tremendous potential to provide brands with clearer and timelier insights into customer behaviors, opinions, and attitudes. At Rival, we're building AI-powered tools to help innovative researchers improve key areas of their work.

The foundational principle of using Al

When it comes to generating insights from Al, your outputs are just as good as your inputs. The data you feed your Al algorithms needs to be high quality and accurate or you risk getting outputs that don't really reflect what your customers think and feel.

That's why at Rival, a key part of our Al strategy is helping researchers capture robust quant data and richer and more candid qualitative feedback through our Conversational Research approach.

3 core areas of focus for Al in the insights process

The capabilities of the Rival platform as well as our future product roadmap are anchored in the following areas.

Improving the participant experience

Deeper and more accurate insights start with the participant experience. When customers genuinely enjoy sharing their feedback with you, they are more likely to participate more often, respond faster, and share their real motivations and feelings.

The Rival platform is engineered to transform surveys into conversations, delivering an experience that mimics the way people interact with others on mobile. It's fun, interactive and engaging. And it delivers better insights and more honest responses with more context.

Improving the participant experience

Try a conversational survey from Rival Technologies

Optimizing operational efficiencies

From daily shifts in priorities to huge volumes of work, research teams are under pressure to deliver more insights with less resources faster.

AI can help. As an exceptional assistant that can automate and optimize repetitive tasks, Al can free up your time so you can do what you do best: use your creativity and analytical skills to focus on strategy and storytelling.

Optimizing operational efficiencies

Elevating the role of the researcher

By training large language models, there's huge opportunity to use Al for data synthesis and reporting. On the Rival platform, we're developing tools aimed to help you analyze data faster, understand key themes and create relevant and personalized deliverables for different stakeholders.

Our ultimate goal is to help future-proof your role as a researcher and uncover new opportunities to elevate your work's visibility and impact.

Elevating the role of the researcher

Conversational Research + Al:
A Potent Match

Rival's conversational research platform enhances the overall research experience. It boosts response rates, drives engagement, and builds trust.

The result? A consistent flow of deep, rich, customer-validated data.

Check out our presentation for the Quirk's AI virtual conference to learn more.

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Al-powered features on the Rival platform

Al is baked in into Rival's product roadmap, and we are committed to being leaders in this space. The following Al capabilities are already available on our platform.

Al Tone Suggestions

Experiment with a more natural, conversational language using AI-powered suggestions to refine your survey's tone and style.

Al Tone Suggestions

Experiment with a more natural, conversational language using AI-powered suggestions to refine your survey's tone and style.

Al Insights Summaries

Eliminate the time and effort required to uncover insights buried in reams of unstructured qualitative data and video open-ends.

Al Insights Summaries

Eliminate the time and effort required to uncover insights buried in reams of unstructured qualitative data and video open-ends.

Exciting AI-enabled tools are coming soon! Request a demo for an exclusive preview.

Rival the status quo.

Join Rival's customers and re-shape the research industry. Chat with our experts.

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