AI has tremendous potential to provide brands with clearer and timelier insights into customer behaviors, opinions, and attitudes. At Rival, we're building AI-powered tools to help innovative researchers improve key areas of their work.
When it comes to generating insights from Al, your outputs are just as good as your inputs. The data you feed your Al algorithms needs to be high quality and accurate or you risk getting outputs that don't really reflect what your customers think and feel.
That's why at Rival, a key part of our Al strategy is helping researchers capture robust quant data and richer and more candid qualitative feedback through our Conversational Research approach.
The capabilities of the Rival platform as well as our future product roadmap are anchored in the following areas.
Deeper and more accurate insights start with the participant experience. When customers genuinely enjoy sharing their feedback with you, they are more likely to participate more often, respond faster, and share their real motivations and feelings.
The Rival platform is engineered to transform surveys into conversations, delivering an experience that mimics the way people interact with others on mobile. It's fun, interactive and engaging. And it delivers better insights and more honest responses with more context.
From daily shifts in priorities to huge volumes of work, research teams are under pressure to deliver more insights with less resources faster.
AI can help. As an exceptional assistant that can automate and optimize repetitive tasks, Al can free up your time so you can do what you do best: use your creativity and analytical skills to focus on strategy and storytelling.
By training large language models, there's huge opportunity to use Al for data synthesis and reporting. On the Rival platform, we're developing tools aimed to help you analyze data faster, understand key themes and create relevant and personalized deliverables for different stakeholders.
Our ultimate goal is to help future-proof your role as a researcher and uncover new opportunities to elevate your work's visibility and impact.
Rival's conversational research platform enhances the overall research experience. It boosts response rates, drives engagement, and builds trust.
The result? A consistent flow of deep, rich, customer-validated data.
Check out our presentation for the Quirk's AI virtual conference to learn more.
Al is baked in into Rival's product roadmap, and we are committed to being leaders in this space. The following Al capabilities are already available on our platform.
Experiment with a more natural, conversational language using AI-powered suggestions to refine your survey's tone and style.
Eliminate the time and effort required to uncover insights buried in reams of unstructured qualitative data and video open-ends.