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Consumer segments are fragmented and more susceptible to disruption. To plan effectively, CPG companies must have an understanding of which consumer habits are sticky and which are likely to evolve.
Leaders from top CPG companies are using Rival to understand the underlying factors driving changes in the consumer landscape—and why.
If you need to inject consumer and shopper insights into every step of the product innovation cycle, then the answer is yes. Chat-based engagements on mobile drive faster response times, higher completion rates, and deeper, richer insights in less time, less effort and less cost.
Rapidly scale your research output economically
Engage harder-to-reach audiences and Gen Zs
Marry strategic and
Inspire change and elevate the role of insights
costs by up to >20%
Accelerate speed to
market by months
Save hundreds of
thousands on packaging
Rival’s insight community platform uses conversational research principles to help researchers incorporate consumer feedback in every step of the product development process:
Next-Gen Mobile Messaging-Based/Conversational Research software
From onboarding to reporting and incentive management we have you covered
Community management, ongoing participation monitoring & sweepstakes management/fulfillment through Rival's customer success team, or get white-glove consulting from the CPG experts at Reach3 Insights
Our activities go beyond radio buttons, grids, and text-based open-ends by thoughtfully incorporating quant and qual along with proprietary emotional elicitation exercise and photo and video uploads.
Get a suite of deliverables that enable storytelling and inspire your stakeholders to take action. Work with a multi-disciplinary team to take the wealth of data from your community to drive better business decisions.
Brian exceeded expectations of key stakeholders and strengthened key retail partnership in 90 days
Laura and her insights team optimized e-commerce conversion to drive 20% sales lift
Mellissa connected with their consumers key moments to better understand habits and preferences.