Rival Technologies Blog

Rethinking the Role of Consumer Insights: Lessons from Kind Snacks

Cash App + Rival at Quirk’s New York: How AI and community are accelerating insights

Product Research Tools: How to Launch Commercially Viable Products That Customers Love

Accelerating Conversational, AI-Powered Research: Updates from Rival

Quirk’s New York 2025: How 4 Powerhouse Brands are Leveling Up

DIY Market Research Tools: When They Work and When You Might Need More Support

Market Research Surveys: Key Elements to Get Deeper Insights

How to Choose Customer Research Software Without Losing Your Mind

Shopper Insights: Using Modern Research Techniques to Uncover Shopper Behaviors

Market Research: The Brand Touchpoint Most CMOs Are Still Overlooking

B2B Customer Research: Using Modern Tools to Get Deeper Insights

Gen Z Market Research: How to Engage Gen Z Consumers for Insights

2025 GRIT Insights Practice Report: Notable Trends for Brand-Side Researchers

Customer Insights Tool: Must-Have Features for Modern Research

Choosing the Right Mobile Survey Platform: 5 Questions Every Insight Pro Must Ask

Market Research Online Communities: Best Practices & Examples

AI Tools for Qualitative Research: A Practical Guide for Insights Pros

Agile Research: Faster, Smarter Consumer Insights

Blind Communities: The Pros and Cons for Insights Teams

Market Research and Insight Panels: Adapting for the Mobile Era

IIEX North America 2025: Observations on Survey Experience and AI

How Time Out Makes Research Famous

How Coca-Cola measures the impact of experiential marketing with the Brand Experience Predictor

How Cheez-It Used Conversational Research & Rival to Drive Innovation

AI, Data, and Storytelling: Rival Partners With Vancouver AI

Seamless, Multi-Tool Research Workflows with Rival’s Mid-Chat Redirect

Quirk's Chicago 2025 Takeaways: AI, Innovation and Impact

Social Sampling: How to Recruit Research Participants on Social Media

Top insight community platforms: How to choose the right vendor

SMS Surveys: Agile Research With Text Messaging

Top Market Research Platforms: Picking the Best Partner for Insights

Branded Communities: Benefits and Impact on Engagement & Data Quality

How Brand Researchers Are Elevating Insights: Quirk’s LA 2025 Recap

Customer Insights Platforms: Top Tools and Considerations for Deeper Customer Research

Glowing Up for Gen Z: 4 Ways for Retailers to Stay Relevant

B2B Market Research: How to Reach and Engage with B2B Audiences for Insights

Human in the Loop: How AI is Redefining Insights in 2025

What’s Next for AI and Legacy Studies: Predictions From Bill Trovinger

Insight Community for Media Orgs: Lessons from Warner Bros. Discovery

Boosting Efficiency in Community-Based Studies: Sampling and Advanced Filtering

The Decline of Long Surveys and Ad Hoc Research: A Q&A with La-Z-Boy’s Jorge Calvachi

How Important is AI to Insights Professionals? Key 2025 AI Trends

Insight Platforms’ Mike Stevens on the Emergence of AI-Native Agencies

AI Year in Review: 2024

C-Suite Insights: Rival Group’s CMO on Navigating Modern Marketing

AI & Rival Labs POC's: Shaping Research Insights

Comcast's Michael Wehrman on Ethnography's Renaissance in 2025

What’s Next? Market Research Trends and Predictions

Seamless Access Management: Rival Platform launches User Management & Provisioning

How to Elevate Research Use Cases With Insight Communities and AI

The Unintended Consequences of AI: Rival's CEO Writes for Greenbook

4 Ways CMOs Can Use Insight Communities to Drive Meaningful Business Outcomes

2024 GRIT Top 50: Rival Technologies and Reach3 Insights Ranked Among Top Market Research Companies

AI for Market Research: Ideating, Iterating and Collaborating for Innovation

Better Data Quality in Research: 3 Ways Insight Communities Can Help in 2025

Insights community: Pros and cons for market and customer research

Rival Tech & Reach3 CMO: Balancing AI in Marketing and Research

Gen Z Insight Community: 3 Principles When Engaging Young Consumers

What Are Research Communities?

Connect, Reward, Retain: Email, Rewards & SSO Updates

Insight community best practices: Tips to maximize market research ROI

Learn from Ōura: Boost Research Impact with Mobile-First Communities

Your Voice, Your Choice: Rival’s New Recontact Feature

Curiosity, AI, and impact: 3 takeaways from Quirk’s Chicago 2024

Rival Technologies' Spring 2024 product release

Quirk’s Dallas 2024: 4 key takeaways for insight pros

Why now is the time to reimagine research and 5 ways to get started.

Get Buy-In: 8 Tips from REVOLT's VP of Insights, Lynzie Riebling

Data Quality and AI-Augmented Research: Key Implications

The imperative of data quality for market researchers using AI

2023 GRIT Top 50: Rival and Reach3 voted as top market research companies

Rival Technologies' fall 2023 product release: Elevating the research game

4 Ways AI Will Transform Insights and Empower Researchers

2023 Quirk’s Event NYC: McCormick Shares Community Insights

Lessons from Coca-Cola: Testing Experiential Marketing

Engage Diverse Audiences with 3 Key Research Principles

G2 reviews name Rival Technologies as a High Performer for Spring 2023

Conversational Research: An overview for insight pros

IWD 2023: Insight Leaders on Embracing Equity in Business

How to grow your insights team and increase its strategic impact

How to bring in market research innovation during times of uncertainty

CX Research: Use Mobile for a Deeper Customer Experience Understanding

Rival Technologies named a High Performer in G2’s Winter 2023 report

Video surveys: How to get deeper customer insights using video feedback

Rival Tech Q4 2022: Dynamic Profiles, Video Sentiment & More

Panel research: What is it and how to make it work for your company

Evaluating online panel providers: What to watch out for

Conversational Surveys: How Are They Different from Online?

2022 GRIT Top 50 Most Innovative Suppliers: Thanks for voting for Rival!

The Next Wave of Insight Communities: A Founder’s View

Forrester's Cinny Little on Mobile-First Market Research

Mars Wrigley’s Joanna Lepore on the real value of foresight

Social Media Recruiting: Get Real People in Your Community

MRMW 2022: 5 panel sessions we can’t wait to see

How Diageo re-imagined its insight community for the mobile-first world

4 ways insight communities have changed in the mobile-first era

Rival Group Inc. Announces the Appointment of Kristin Luck to its Board

Rival Tech’s New Updates: Salesforce, Recruitment & More

Market Research ROI: Building Revenue-Driving Teams

Study: Gen Z & Millennials Are Ignoring Emails

How to engage Gen Z trendsetters for insights: 4 key lessons from Paramount

Post-Pandemic Trust Is a Competitive Advantage for Insights

Aligning CX, marketing and insights to build ongoing customer relationships

Beyond response rates: 6 ways to get authentic customer feedback

5 best practices for applying an agile research methodology

The scoop on Rival's latest market research platform updates: June 2021

Conscious Consumers: What Young Buyers Care About

Beauty Brands Can Learn Authenticity from Influencers

Trust Circle: Why Honesty & Transparency Matter for Gen Z

7 Insights from the 2021 Mobile Research Conference

COVID’s Future Impact on Women’s Work in America

What market researchers can learn from marketers

Young and social: How social media impacts Gen Z market research

Why the hottest insight platforms today are mobile-first

Improving Data Quality: 5 Ways to Capture Reliable Data

COVID’s Influence on Corporate Research’s Future

Generation Tech: How Youth Engage with Brands Today

Looking for new market research tools? Consider the mobile-first consumer

What Marketers Should Know About Young Consumers

Why now's the time to adopt mobile market research methods

How Video Feedback Enriches Market Research Storytelling

Building Trust in a Divided World: Regaining Consumer Confidence

Engaging Consumers Post-COVID: Meeting Them on Their Terms

Marketing Post-COVID: Empathy, Action, and Agility Matter

3 Lessons on Building Insight Communities for Messaging

Tracking COVID-19 Impact on Retail, CPG, Tech & More

4 Ways Insights Teams Can Respond to the COVID-19 Crisis

#IWD2020: Rival’s Female Leaders on Equality in Tech

Go Beyond Mobile-First: Rethink Mobile Surveys

Survey fatigue: The biggest threat facing market research and CX in 2020?

In-the-Moment Research: Real-Time Quant & Qual Benefits

Trends in consumer insights: Market research predictions for 2020

Rethinking your research for Gen Z—the mobile-first digital natives

Streaming Wars: Can Media Tackle the Loneliness Problem?

4 major priorities for the new insights leader

Mobile-First Reporting: Increase Insight Visibility & Value

Top 10 sessions you won't want to miss at TMRE!

Top 5 takeaways from the 2019 Corporate Researchers Conference (CRC)

Top 10 Talks We’re Excited to See at 2019 CRC Conference

To accelerate innovation, market research must take more risks

Email overload is killing market research. But there is a better way.

Rival Tech & Reach3 raised $8.5M—here’s what we’re doing with it

4 takeaways from the 2019 GRIT Business & Innovation Report

“Widespread Stagnation”: Fixing CX Challenges for Leaders

Mary Meeker’s 2019 Trends: Top 5 for Insights Pros

The End of the Keyboard? Why Voice Tech is Growing in MR

Chats versus traditional online surveys [Infographic]

Rethink Long Surveys: 3 Reasons to Shorten Your Surveys

Introducing Rival, an insights platform for the mobile and messaging era

IIeX 2019: Top 7 sessions we can’t wait to see in Austin

Original data on how chat surveys impact the respondent experience [study]

Can insights help save influencer marketing?

Messaging Is Bigger Than Social: What Research Needs to Know

6 tips for creating chat surveys that are GDPR compliant

Chatbot survey design: 3 tips for more effective conversational surveys

#IWD2019: 6 Execs on Advancing Women in the Workplace

Phone Sharing: How Squad May Inspire New Industries

Email Overload: An Insights Industry Problem to Address

How we used Instagram to engage hundreds of Gen Z players for insights

What does the rise of conversational marketing mean for insights?

Social Media and Agile Insights in Media Research’s Future

What is experience data and how can you maximize its value?

Bandersnatch and the future of content, media and insights

Understanding micro-moments is key to mobile research