Buried in open-ends
Manually coding thousands of open-ends and video responses eats time that should go to analysis.
Speed vs. rigor
Moving faster on qual analysis often means cutting corners on quality controls.
Fragmented AI tools
Bolted-on AI features rarely integrate cleanly across the full research lifecycle.
Losing human oversight
Automating analysis without a human-in-the-loop process puts trust and accuracy at risk.
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