Next week our team is heading to Orlando, Florida to attend the 2019 Insights Association Corporate Researchers Conference. With 700+ attendees expected to go, this annual event is one of the biggest gathering of corporate researchers in North America. From CPG giants like Coca-Cola to tech firms like Google and IBM, every major industry is represented at this conference. If you’re attending, you can chat with the teams from Rival Technologies and Reach3 Insights by dropping by booth 601.
A majority of the sessions at this year’s conference will be led by or co-presented with a client-side researcher. Below, we listed our top 10.
The Data Muse: Secrets of Nailing Data Science + Primary Research
Wednesday, Oct. 23, 2019 | 9:15am to 10:00am
Many insight professionals are interested in data science, but the reality is that most organizations haven't done a good job yet of integrating this new field with primary research. In this session, Google's Elizabeth Merrick May will share principles, frameworks and real-world examples on how to get a better understanding of your customers by integrating data science and research. With the amount of transactional and operational data available to many organizations today, it makes sense to use data science in the insight-generation process. This session promises to show us how!
How a Service Design Culture Transformed Mastercard
Wednesday, Oct. 23, 2019 | 11:00am to 11:45am
Mastercard's transformation as a digital product powerhouse did not happen by accident. It all started with a cultural shift — one that embraced a service design mentality. Todd Healy, VP of CX Research from Mastercard, will share how the company established a collaborative internal-service design model to create digital products that are, well, priceless. ;)
The Evolution of Shopper Insights: How Conagra Brands Transformed Their Insights Approach
Wednesday, Oct. 23, 2019 | 11:00am to 11:45am
This session, presented by Conagra's Tim Miller, promises to reveal how "go-to-market science" helped the company's shopper insights team take a more proactive approach to research. With many insights teams under pressure to become more agile, we're excited to hear a real-world example from one of the most enduring brands in CPG.
The Circle of Fandom Life – How Entertainment Impacts Us Differently Throughout Our Lives
Wednesday, Oct. 23, 2019 | 12:50pm to 1:35pm EDT
If there's one company that truly knows something about "fandom," it's Warner Bros. Television. The studio behind some of the biggest hits in the history of television, this company has invested a lot of resources in understanding the hearts, minds and motivations of fans. This presentation from Alexia Raven, VP of Media Research & Insights from Warner Bros. Television, will reveal how the concept of fandom changes as people move through different life stages.
Applying Sound Research Methods to the Customer Experience Discipline
Wednesday, Oct. 23, 2019 | 3:40pm to 4:25pm EDT
With more companies investing heavily in customer experience (CX) programs, more research teams are finding themselves either working with or becoming part of the CX function. But while market research and CX have overlaps, they're not exactly the same.
Jennifer Rulon, Customer Experience Manager from Indiana Farmers Insurance, successfully made that move from insights to a CX role. In this session, she'll share some key lessons from her experience.
Brand Tracking: From PowerPoints to Self-service Exploration
Thursday, Oct. 24, 2019 | 12:05pm to 12:20pm
Almost every major company today does brand tracking in some form. But the traditional way of doing this type of research tends to be labor-intensive and, as a result, slow. In this presentation, Adam Hagerman, Marketing Research Manager from Indeed, will show how companies can transform brand tracking into what he calls a "dynamic data exploration tool."
Does Understanding of the Net Promoter Score Calculation Lead to Score Inflation?
Thursday, Oct. 24, 2019 | 3:20pm to 4:05pm
Net Promoter Score (NPS) is a popular tool companies use to get a sense of how well they are serving their customers. But NPS has its fair share of critics — especially in the insights world.
In this session, IBM's Randal Ries and Daniel Whysong will share takeaways from original research-on-research studies that reveal what happens when respondents know upfront about what the NPS survey entails.
Interview with Eileen Campbell
Tuesday, Oct. 22, 2019 | 9:30am to 10:15am
On the first day of the conference, Eileen Campbell, Chair and Co-founder of Reid Campbell Group, former Group CEO of Millward Brown and former CMO of IMAX, will take the stage for a fire-side chat. Reid Campbell Group is the holding company that owns Rival and our sister company, Reach3 Insights.
How Kimberly-Clark Uses Conversational Insights to Drive Click & Collect for Personal Care Products
Thursday, Oct. 24, 2019 | 9:15am to 9:45am
Kimberly-Clark and Reach3 Insights are finalists for this year’s EXPLOR Awards, an annual competition that pits innovators in Shark Tank-style case study presentations. Laura Plaukovich, Senior Manager of Shopper Insights from Kimberly-Clark, will join Jon Dore, VP and Founding Partner at Reach3 Insights, to share how the CPG giant leveraged conversational technologies and approaches to learn about the motivations and behaviors of online grocery shoppers.
Big League Speed: Messaging Platforms Deliver Real-time Feedback on In-Stadium Experience