Rival’s mobile-based market research platform allows your brand to engage consumers in real time, on their phones in a way that feels organic, familiar and fun. By using chat, video, and machine learning, our system helps you capture robust quantitative and rich qualitative feedback while saving time, budget and resources.
Today we’re announcing two upcoming product updates to the Rival platform that will streamline recruitment and add more flexibility and personalization to chat distributions.
Salesforce integration and seamless Recruitment API
Recruiting to your mobile community from existing customer touch points like emails, newsletters, POS, or web forms requires redundant recruitment activities, and the labour-intensive process of pushing data to your CRM or system of record.
This new integration allows you to seamlessly recruit to your insight community from any CRM or touchpoint to increase speed, success, and deliver an improved participant experience.
With this new update, you can execute SMS-based recruitment directly from any CRM (like Salesforce, Marketo, HubSpot, and Shopify) and synchronize your participants’ demographic data with your CRM/system of record, enabling you to:
Leverage existing marketing lead generation and touch points to recruit to your research communities
Increase conversion to community and membership subscriptions
Append demographic data from your existing CRM
Control the contextual data that you want to use for each participant
Select the type of data that you want synchronized with your system of record
Enhanced distribution and deployment control
Increasingly, customers are expecting more personalized, relevant communications at every touchpoint. The same applies to research engagements. Too often, research engagements are poorly timed and anonymous, relying on recall from experiences in the past.
This update to Rival's market research platform gives you more control and flexibility over distributions and deployments along with top line metrics that help you monitor open rates, response rates and overall engagements.
Now with this new distribution and deployment control, you can:
Configure links to be used multiple times to increase the flexibility of your chat’s deployment and enhance the management of trackers and data
Offer precise control over the timing of survey participation for more creative pre-deployment strategies
Create a more personalized research experience for known customers