Chats versus traditional online surveys [Infographic]

Chats are conversational surveys hosted through web browsers and messaging apps like Facebook Messenger. Chats are aren’t simply online surveys resized for mobile — rather, they are a complete reimagining of the survey experience.

Jennifer Reid, our Senior Methodologist, recently took on a multi-stage project to examine people’s experience with chats. Check out the infographic below for highlights from the study or download the report to read the details.