We’re heading to the 2019 Insight Innovation Exchange (IIeX) conference, and we can’t wait to connect with 1,500+ market researchers. This event, put together by GreenBook, is one of the biggest conferences in North America and attracts the most innovative tech providers and client-side researchers in the world.
This year’s agenda is packed, with lots of interesting themes in the mix. Here are seven sessions that caught our eye. 🧐
Speed is a competitive advantage in today’s fast-paced world. This session featuring Frank Santiago, Colgate-Palmolive’s Global Knowledge Management Manager, promises to reveal how the right platform and mindset can help companies automate workflows, eliminate inefficiencies and identify and remove “duplicative projects.”
Inclusive design is not something market research talks about frequently yet. Kirstin Hamlyn and Marcy Chartier from Microsoft’s customer and market research team will share how they are rethinking survey design to get the perspectives of a broad range of people.
Your team’s culture can have a huge impact on the quality of your work and your group’s reputation within the organization. Annie Corbett, Lead User Experience Researcher from DraftKings, will share how her company created a new research team from scratch and the steps they took to build the new group's culture.
This description from the IIeX website says it all: “Having a Consumer Insights team work in tandem with marketing experts whose focus is on product development, digital marketing and communications can be a challenge — especially when the team is only 2 people.” We can't wait to hear from Julie Levine, Senior Consumer Insights Manager from Cuisinart, on how her small team tackled the big challenges in product development.
A number of direct-to-consumer brands are now using our platform, Chat Lab, so this session from SnackNation caught our attention. Aihui Ong, SVP of Technology from SnackNation, will share why CPG companies need to embrace the direct-to-consumer phenomenon. (Personally, I'm also very curious about the session's title.)
As researchers and technologists, we are curious about innovative ways of uncovering insights. This session—from Gilad Barash, Director of Analytics at Dstillery, and Kristin Luck, Growth Strategist from ScaleHouse—promises to explore how brands can combine survey data with other sources to get a more holistic view of consumer behavior.
Last, but certainly not the least, is the session from our sister company, Reach3 Insights. In this session, Jagermeister's Lucien van Huyssteen and Reach3's Jon Dore will share how conversational technologies (including chat surveys) and approaches are helping Jagermeister engage hard-to-reach demographics and capture richer insights it can use to uncover new areas of growth.