MRMW 2022: 5 panel sessions we can’t wait to see

3 June 2022 | 3 min read | Written by Kelvin Claveria

Market Research in the Mobile World (MRMW) North America is back in person this year in Atlanta, Georgia from June 15 to 16, 2022. Featuring live discussions, case studies, roundtable discussions and networking, this annual conference focuses on market research trends and innovation in the insights industry.

As the leading mobile-first market research platform, we’re thrilled to be this year’s MRMW title sponsor. If you’re heading to the conference, drop by our rockstar-themed booth for a chance to win unique prizes, including a guitar and bass.

Of course, a big reason why we’re excited for this conference is the content. Last year’s virtual conference delivered amazing takeaways—this year’s agenda promises to do the same.

It was hard to choose the best MRMW 2022 sessions, so I focused on panel sessions. Here are five that really stand out: 

Driving growth through multicultural empathy at Pepsico

Featuring Ramiro Davila, Head of Insights Analytics South at PepsiCo, Kerry-Ellen Scwartz, Director, Foresights & Insights , PFNA at PepsiCo; and Melanie Miller, Associate Manager, Mountain Dew Insights, PepsiCo.

The best brands today are those that have developed real empathy for consumers and are developing products, campaigns and experiences that address real customer needs. In this session, insight leaders from PepsiCo will share how they conducted a revolutionary portfolio-wide Black consumer segmentation research study that’s helping the company reach, engage and celebrate Black consumers in an authentic way. 

Everybody’s perfect — yeah right. Welcome to the failure panel!

Featuring Sequoyah Glenn, Representative, WIRe; Johanna Stein, Senior Director Experience Research, Twitter; Tania Missad, Senior Vice President, Corporate Research, Data & Insights, WarnerMedia; Amanda White, Senior Marketing Audience Insights Manager, Amazon; and Megan Lau, Director of Consumer Data Science, Microsoft.

In many market research conferences, we often hear about people's successes and accomplishments. Fair enough, but let's face it: we can learn just as much from sharing our failures.

This interesting panel features a wide range of research leaders who'll be sharing about their mistakes and what they've learned along the way. It promises to be a very interesting and fruitful discussion—we can't wait to hear it. 

Evolving role of researchers: From insights to strategy

Featuring Mac Smith, Head of Research, Insights & Innovation, Google; Michael Nevski, Director of Global Insights, Visa; Daniela Tsoncheva, Director of Customer Intelligence, The Home Depot; Leslie Litton, Director of Consumer Research UXR, WhatsApp; and Dr. Jennifer Trich Kremer, UX Research Lead, Logitech.

In many organizations, market research has transformed itself from a cost center into a real driver of foresight and ROI. Moderated by Google’s Mac Smith, this panel will explore the evolution of the insights role during the pandemic—and, more importantly, where it’s heading to next.

The secrets of a new world: Discovering the potential of the metaverse for market research

Featuring Cathy Taylor, US Commissioning Editor, The World Advertising Research Center (WARC); Vera Chien, Executive Director, Global Research, Insights & Analytics, Warner Bros. Discovery; Andrew Reid, CEO & Founder, Rival Technologies; and Ramiro Davila, Head of Insights Analytics South at PepsiCo.

Everyone can’t stop talking about the metaverse today. Some companies (we’re looking at you, Facebook!) are making huge investments in this space. But what does the metaverse really mean for market research? Our very own Andrew Reid joins this panel to discuss what’s next.

Next-gen communities: How rockstar researchers use the full power of mobile to keep consumers and fans center stage

Featuring Kristin Luck, President of ESOMAR; Lynzie Riebling, VP of Insights, REVOLT; and Vanessa Krystin Wong, Community Marketing Manager, Canucks Sports & Entertainment

Insight communities are still one of the most popular market research tools today. But forward-thinking researchers also recognize that traditional best practices around community research need to change to keep up with consumers today. In this session, Kristin Luck, President of ESOMAR and a board member of our parent company Rival Group Inc., will moderate a session to share how REVOLT TV and Canucks Sports & Entertainment are using the Rival Technologies platform to keep up with their diverse audience and fanbase.


See these incredible MRMW 2022 sessions in person! 

As a friend of Rival, you can get 25% OFF the regular ticket price. Just use this promo code upon checkout: RV25. Click here to visit the MRMW website and save your spot

Hope to see you in Atlanta! 

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Written by Kelvin Claveria

Kelvin Claveria (@kcclaveria) is Director of Demand Generation at Rival Technologies.

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