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Gen Z share prolifically on social and other digital channels. But, when it comes to participating in formal research, it’s a struggle to recruit them and get them to engage.
Tap into our Gen Z market research panel or build your own custom insight community. Get instant, high-quality feedback on core issues like sustainability, social purpose, corporate and socail responsibility and more. Insights that illuminate how the issues that they care about impact their perception of your brand, products and services.
The combination of our conversational methods and chat-based market research platform underscores the 3 core principles of Gen Z engagment to improve response and recontact rates—making it easier, faster, and more cost-effective to connect with young consumers in real-time.
1. Engage them where they are
2. Build trust and transparency
3. Create a conversation and engage authentically
Spend less on
sample, and panels
amplified by video
Capture the attention
of your colleagues
Access a library of chat surveys proven to increase response rates and participation
Send the right activities to the right participants in the moments that matter
Align with Gen Z expectations for personalized and relevant engagements with video, emojis and more
Media-rich reporting and mobile-first toplines capture interest and inspire change
Rival made it possible for us to collect rigorous quantitative data and compelling video testimonials in one learning stream.
Rival Technologies helped me bring my vision to life, enabling us to capture data at scale and in the moment. We had higher completion rates than I've ever seen in my career. I'm excited over the outcome!
The team is VERY responsive and supportive of our ongoing questions and needs. I appreciate the positive culture of the company and the willingness to help guide us through our process of growing our community.
Download our info sheet for a brief overview and a breakdown of the key features, unique reporting capabilities and package options.
Great experiences mean better response rates, better data, and faster time to insights.
Learn how to apply 3 key principles of Gen Z engagement when building your research community.
Want Gen Zs to share their feedback? You need to play by their rules. These actionable tips are a good start.
Culture Keepers, a highly engaged community of Gen Zs who are passionate about culture, helps Paramount build thought leadership and drive revenue.