We’re thrilled to share that we’ve once again been recognized in the annual Greenbook Research Industry Trends (GRIT) Report—one of the industry’s most respected benchmarks for identifying today’s top market research suppliers and buyers.
This year, Rival Group companies made impressive gains across multiple categories:
Rival Technologies ranked No. 3 among Technology Suppliers
Reach3 Insights climbed to No. 4 in the Full-Service Research category (up one spot from 2024) and has remained in the Top 10 for four consecutive years
Rival Group itself placed No. 6 among the world’s Most Innovative Suppliers, rising three positions year over year
If you’re new to it, the GRIT Business & Innovation Report is the go-to benchmark for innovation and leadership in the insights industry.
According to Lenny Murphy, Chief Advisor for Insights and Development at Greenbook:
“The GRIT Report is based on analysis of data collected via an online survey of professionals working across research, analytics, and insights. The report segments responses into buyers, suppliers, and others—and further categorizes suppliers as tech-led or service-led across different firm sizes.”
In short, GRIT shines a light on who’s shaping the future of insights—and how.
The GRIT 2025 Report makes one thing clear: technology—and more importantly, the smart use of it—is helping market research suppliers level up.
Tech-led firms are growing, while service-led ones are contracting. As Lenny puts it,
“AI isn’t the strategy; it’s the infrastructure enabling strategy.”
Today’s most successful platforms and consulting firms stand out through uniqueness, usability, and utilization.
1. Ipsos
2. Kantar
3. SKIM
4. NIQ
5. Nailbiter
6. Rival Group (Rival Technologies + Reach3 Insights)
7. Google
8. Qualtrics
9. Quantilope
10. Dig Insights
It’s incredibly rewarding to see Rival Technologies rise in the technology category this year. We’ve been investing in advancements across video, AI-powered data analysis, and agentic tools that uncover deeper meaning from unstructured data.
We’ve also released enhancements to topline reporting and expanded survey distribution channels like WhatsApp—boosting the value of solutions such as Insight Community 2.0 and Voice of Market for Rival customers.
Meanwhile, Reach3 Insights has deepened its partnerships with iconic global brands like Coca-Cola, Warner Bros. Discovery, and John Deere—using our mobile-first, conversational approach on the Rival platform to drive better outcomes. This year, Reach3 also collaborated with brands like Kellanova, PayPal and Amazon to present at major conferences such as Quirk’s Chicago, Corporate Researchers Conference (CRC) and TMRE.
The rise of conversational research has also created exciting career growth opportunities for both Rival and Reach3 teams—a win-win for innovation and talent development.
The growth of Rival Group companies reflects the power of conversational research, a category in the marketing research space that's redefining how brands engage modern consumers.
Our research-on-research shows that conversational methods deliver up to 8x more insights, while improving data quality and maintaining data integrity. This approach works across generations—from Boomers to Gen Z—proving it’s the best way to truly connect with people today.
This year also marked an exciting milestone: the addition of Angus Reid Group to the Rival Group family. Together, our companies bring proprietary technology, high-quality research panels, and expert consulting under one roof.
What makes these rankings even more meaningful is that Rival Technologies, Reach3 Insights, and Rival Group are still among the youngest and leanest firms in their respective categories.
In the GRIT Top 50, we’re proud to share the stage with industry heavyweights like Ipsos, Kantar, SKIM, and NIQ. Of the top five, only Nailbiter—just two mentions ahead of us—was founded in the 21st century.
To all the companies recognized in the 2025 GRIT Top 50: congratulations! We’re honored to be in your company and to celebrate our collective commitment to innovation.
To all our customers and clients: thank you for the trust.
And, of course, to our employees: thanks for the focus and congratulations on this recognition.
As we head to 2026, We’re more inspired than ever to keep rivaling the status quo, helping Reach3 clients and Rival customers reach the next level.
Here’s to another year of learning, innovating, and leveling up—together.
Got questions about insight communities and mobile research?Chat with one of our experts
No Comments Yet
Let us know what you think