At this year’s IIEX.AI conference, presented by Greenbook, one theme came through loud and clear: th...
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Soon after connecting an AI assistant to a research platform through Model Context Protoco…
Most researchers have a version of an AI-assisted workflow by now. You run a study, the da…
Every interaction people have with your brand carries an emotional charge. People feel exc…
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At this year’s IIEX.AI conference, presented by Greenbook, one theme came through loud and clear: th...
Even the most thoughtful studies can lose momentum when strategic workflows get bogged down by frict...
To keep up with consumers today, CMOs and marketing leaders need to understand their target audience...
To say that the marketing research and insights industry is undergoing disruption is a huge understa...
The insights industry is at a crossroads. As consumer expectations evolve, disruptive technologies a...
Market research has always been about understanding consumers. But in 2025, the stakes are higher th...
For decades, surveys have been the go-to tool for researchers. But let’s face it—most surveys don’t ...
Insight leaders today are navigating enormous challenges — from AI disruption to an unpredictable co...
Survey fraud is a big concern in the research and insights world — but what if the bigger threat to ...
When I first started my internship, I’ll admit I wasn’t exactly sure what market research actually l...
Let’s be honest. Most traditional surveys feel like they were designed in 2002 and haven’t aged well...
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At Quirk's NYC 2025, Donna Foti, Director of Consumer Insights & Analytics at Kind Snacks, delivered...