Rival Tech Blog

Insight communities remain one of the most useful tools in the market research toolbox today. Accord...

I just got back from IIEX North America 2025, and wow—what a ride. The energy was high, the ideas we...

We’re at the peak of the hype cycle with AI-augmented market research.

The market research, data analytics and insights space is set to benefit greatly from the AI revolut...

This morning, we received the fantastic news that Rival Group—the parent company of Rival Technologi...

Often when we talk about trust, it’s in the context of something that's been lost—and the massive co...

Before COVID, a lot could be intuited about future consumer behavior by analyzing the past. If you g...

By now, we all know that key to cultivating a creative business — one driven by innovation — is to a...

Don’t forget that market research is not a charitable donation but a business investment. If you’ve ...

Trust isn’t something that is bestowed upon us as researchers: we have to go out there and earn it—a...

Some believe that the key to a good interview is asking the right questions. But in truth, that’s on...

COVID-19’s impact on consumer behaviors and attitudes cannot be understated. A global crisis can eit...