Platform & Services
- Conversational Research Platform
  
  Transform conventional surveys into conversations to get authentic, in-the-moment insights
- AI for Insights
  
  Get accurate data and accelerate time to insights with Rival's AI capabilities
- Customer Success
  
  Partner with our world-class customer success team to harness the full power of the Rival platform
- Security
  
  Learn about Rival's security and compliance program and various certifications
- Rival Product Updates
  
  Learn the latest enhancements in the Rival platform
What is Conversational Research?

Learn the benefits of Conversational Research and why companies like John Deere, Brunswick, and Coca-Cola are adopting this new way of capturing insights.

LEARN MORE
Solutions
- Community 2.0
  
  Run engaging quant, qual and video studies using the next wave of insight communities
- Voice of Market
  
  Conversational insights and best in-class panels, together for the first time
- Brand Experience
  
  The first scalable research solution to provide modern marketers with early-stage feedback on the effectiveness and potential of experiential brand activations
What is Community 2.0?

Learn how to double your engagement in half the time with a mobile-first approach to your insight community.

LEARN MORE
Resources
- Resources
  
  Ebooks, webinars, guides and more
- Customer Stories
  
  Learn how brands like Diageo, Dell, and Coca-Cola use Rival
- Product Demos
  
  See Rival in action
- Blog
  
  News, tips and perspectives from research leaders
- Insight Communities
  
  Benefits, case studies, benchmarks, and more
Transform Qual Research With AI Agents

Learn practical tips on using AI Agents to automate analysis, scale qual research, and improve storytelling.

TRANSFORM QUAL WITH AI
About
- About Rival
  
  A bit about our history and mission
- In the News
  
  Recent news about Rival Tech and Reach3
- Careers
  
  Joining an incredible team building the world's best conversational research platform
- Corporate Family
  
  Rival Group
  
  Reach3 Insights
Voice of Market

Rival and Reach3 introduce Voice of Market, an innovative tool that transforms market research with a mobile-first, conversational approach.

LEARN MORE

Talk to an Expert

Outliers Educational Series

Thought leaders and experts in market research share their perspective on the hottest topics in insights. Check out the Outliers page to learn more.

Amy Maret - market research leader from HubSpot

Building an insights team from the ground up

Featuring Amy Maret, Manager, Insights & Thought Leadership, HubSpot

Watch Now

cherie-leonard

The art and science of foresight

Featuring Cherie Leonard, Associate Director, Foresight & Sustainability Insights, Colgate-Palmolive, North America

Learn More

Bill Trovinger - Market Research and Insights Leader

How to bring in market research innovations

Featuring Bill Trovinger, Customer Insights Director, Albertsons Companies

Learn More

SUBSCRIBE Sign up to get new resources from Rival.

Talk to an expert

Got questions about insight communities and mobile research?Chat with one of our experts

GET STARTED

MTK789tQ

Talk to an expert

Got questions about insight communities and mobile research?
Chat with one of our experts

TALK TO AN EXPERT

Andrew Reid

Andrew Reid is the founder and CEO of Rival Technologies, the pioneer and leader in conversational market research technology. He is also the founder of Alida, formerly called Vision Critical.

All stories by Andrew

Other Authors

Aarathi Ramnath (6)
Adam Dick (1)
Andrew Reid (21)
Anirudh Sharma (1)
Ben Hudson (4)
Dale Evernden (1)
Dan Fergusson (1)
Devon Seybold (2)
Eileen Campbell (3)
Jennifer Reid (12)
Jenny Starmer (3)
Jongwon Lee (3)
Julia Morton (2)
Kelvin Claveria (80)
Lynzie Riebling (1)
Mitch Scott (2)
Natalie Korz (1)
Niamh Cunningham (5)
Nick Simon (1)
Paula Catoira (4)
Sara Wasiuta (1)

Insights Industry News

IIEX North America 2025: Observations on Survey Experience and AI

9 May 2025 |

3 min read

The imperative of data quality for market researchers using AI

23 October 2023 |

4 min read

4 Ways AI Will Transform Insights and Empower Researchers

1 August 2023 |

4 min read

2022 GRIT Top 50 Most Innovative Suppliers: Thanks for voting for Rival!

29 August 2022 |

2 min read

Rival News and Announcements

The Next Wave of Insight Communities: A Founder’s View

1 August 2022 |

7 min read

Trends

Post-Pandemic Trust Is a Competitive Advantage for Insights

6 August 2021 |

3 min read

Aligning CX, marketing and insights to build ongoing customer relationships

6 August 2021 |

3 min read

Beyond response rates: 6 ways to get authentic customer feedback

3 August 2021 |

3 min read

What market researchers can learn from marketers

24 March 2021 |

3 min read

Building Trust in a Divided World: Regaining Consumer Confidence

23 November 2020 |

4 min read

|

1 min read

|

1 min read

See More

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

Platform & Services
Solutions
Industries
- Consumer goods
- Retail
Resources
Rival Tech
- About Rival Tech
- Media coverage

Our sister company, Reach3 Insights, is an award-winning market research and consulting firm serving innovative brands in CPG, retail, tech, media, financial services, and health care.

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

© 2025 Rival Group. All Rights Reserved Privacy policy Terms & Conditions