Rival Tech Blog

Synthetic personas ranked among the top market research trends heading into 2026, so it was no surpr...

At Quirks Chicago 2026, Laura Ammigan, Global Director of Insights and Analytics at Weber-Blackstone...

"CMOs must leverage customer data to navigate uncertainty. Where possible, marketing leaders should ...

The insights industry is at a crossroads. As consumer expectations evolve, disruptive technologies a...

At Quirk's NYC 2025, Donna Foti, Director of Consumer Insights & Analytics at Kind Snacks, delivered...

I’m thrilled to share some exciting news with you from the team at Rival Technologies. We’ve just la...

Our team just came back from the 2025 Quirk’s New York, one of the biggest conferences in market res...

Modern research workflows often require more than one tool. For example, you might use a customer in...

Earlier this month, we traveled to the Big Apple to attend the 2024 Quirk’s New York conference. The...

Last week, the Reach3 Insights and Rival Tech team was in Dallas, Texas for The Quirk’s Event. The t...