Rival Technologies blog | Research and insights best practices | Case Studies

Platform & Services
Conversational Research Platform

Rival Audiences

AI for Insights

Customer Success
Security

Rival Product Updates

Request Pricing
What is Conversational Research?

Learn the benefits of Conversational Research and why companies like John Deere, Brunswick, and Coca-Cola are adopting this new way of capturing insights.

LEARN MORE
Solutions
Solutions

Insight Communities

Always-on access to consumers who matter most to your organization.

Voice of Market

Trusted market insights from our proprietary panel of video-verified respondents.

Brand Experience

Scalable research to measure the real impact of experiential marketing.

Market Pulse

Real consumer signal to pressure-test product, brand, and marketing decisions.
Use cases

Mobile missions

Message testing

IHUTs

Segmentation

Digital Journaling

B2B Market Research
Industry pages

Consumer goods

Retail
Insight Community

Learn how always-on access to the people who matter most to your brand produces insights that power faster, smarter decisions.

LEARN MORE
Resources
Resources

Customer Stories

Product Demos
Blog

Insight Communities

Innovation Insiders
Market Research Trends 2026

Learn 7 ways insight teams are redefining quality, connection and impact in the age of AI

LEARN MORE
About
About Rival

In the news

Careers

Leadership
Corporate Family

Rival Group

Reach3 Insights

Angus Reid
Voice of Market

Rival and Reach3 introduce Voice of Market, an innovative tool that transforms market research with a mobile-first, conversational approach.

LEARN MORE
Pricing

Get a Demo

latest blog posts

Read everything else

All Topics Best Practices Trends Rival Product Updates Industry News Interviews Case Studies Research on Research

Insight community case study - Weber Blackstone using Rival Technologies, the world's only conversational, mobile-first research community platform

At Quirks Chicago 2026, Laura Ammigan, Global Director of Insights and Analytics at Weber-Blackstone...

Paula Catoira 22 Apr 2026

Rethinking the Role of Consumer Insights: Lessons from Kind Snacks

At Quirk's NYC 2025, Donna Foti, Director of Consumer Insights & Analytics at Kind Snacks, delivered...

Paula Catoira 19 Aug 2025

Learn how Time Out uses an insight community to get authentic feedback from its target audiences.

Time Out, a British media company, is known globally for curating the best of city life, but behind ...

Kelvin Claveria 8 May 2025

As experiential marketing takes on a more prominent role in the media mix, Coca-Cola has moved beyond traditional surveys and attribution models to embrace more agile, mobile-first research.

At the 2025 ARF Audience x Science conference in New York, Gabe Gales, Director of Global Media and ...

Kelvin Claveria 6 May 2025

Rival Technologies - top product innovation and co-creation research platform 2025

What happens when an iconic snack brand blends bold creativity with cutting-edge research techniques...

Kelvin Claveria 23 Apr 2025

The Benefits of Insight Community for Media Brands: Lessons from Warner Bros. Discovery

Recently at TMRE, one of the industry’s leading conferences, we had the absolute pleasure of present...

Kelvin Claveria 29 Jan 2025

To get a competitive edge, more brands are looking beyond conventional advertising campaigns and shi...

Devon Seybold 21 Jun 2023

How ViacomCBS uses Rival Technologies, the world's best mobile market research platform, to engage Gen Z trendsetters for customer insights and cultural intelligence

Almost every global brand today wants to connect with Gen Zs and Millennials. But as any marketer kn...

Kelvin Claveria 26 Aug 2021