This is a glimpse into the future of market research in 2024.
Featuring marketing and insight leaders from Sekisui House, HubSpot, Aritzia, Arc'teryx Equipment, Rival Technologies, Albertsons Companies, and more, this ebook is a careful curation of the most thoughtful predictions from leaders in our industry.
Get the Market Research Trends 2024 ebook to learn:
- The top 5 big ideas that will change insights in 2024
- How the "Great Respondent Revolt" will impact research processes and budgets—and what you can do about it
- Why the shelf life of research findings will continue to decline
- How to get deeper insights and elevate storytelling using video feedback
- How to use synthetic data and AI tools like ChatGPT to increase your speed to insights
