Gen Z's tech superpower, influence and social consciousness are changing the way everyone does business. Brands, marketers and market researchers need to keep up.
In this on-demand webinar, Jennifer Reid, President and Chief Methodologist at Rival Technologies, shares how leading brands in CPG, retail, media and tech are re-imagining how they conduct Gen Z market research.
Watch the recording now to learn actionable tips and common misconceptions about engaging with young consumers for insights.
Watch now to learn how to:
- Apply the three core principles of youth engagement when designing research for Gen Zs
- Combine the power of mobile research technology and conversational principles to engage Gen Zs more effectively
- Use social media and other next-gen sampling methods to recruit a more diverse group of Gen Z participants