The mobile imperative:
Best practices for Gen Z market research

Gen Z's tech superpower, influence and social consciousness are changing the way everyone does business. Brands, marketers and market researchers need to keep up.

In this on-demand webinar, Jennifer Reid, President and Chief Methodologist at Rival Technologies, shares how leading brands in CPG, retail, media and tech are re-imagining how they conduct Gen Z market research.

Watch the recording now to learn actionable tips and common misconceptions about engaging with young consumers for insights.

Get Your Copy

Watch now to learn how to:

  • Apply the three core principles of youth engagement when designing research for Gen Zs
  • Combine the power of mobile research technology and conversational principles to engage Gen Zs more effectively
  • Use social media and other next-gen sampling methods to recruit a more diverse group of Gen Z participants

You'll learn something new and actionable about Gen Zs — guaranteed👇

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You may unsubscribe at any time. Please review our Privacy Policy to learn how we use your personal data.