Gen Z now represent a huge segment of consumers — 30% of the world's population and 27% of the workforce by 2025. This huge opportunity comes with a catch: they don’t respond well to traditional market research methods.
To get Gen Zs to engage for customer insights, you need to play by their rules.
In this short and practical guide, we explore proven ways marketers, customer insights professionals and CX leaders can gather authentic feedback that drives brand loyalty.
Learn best practices for Gen Z market research, including:
- The best channels to recruit young consumers for insight communities and ad hoc research projects (hint: it's not just traditional market research panels!)
- Building trust, transparency and authenticity when conducting research
- How companies like Warner Bros. Discovery, Cash App and Kellanova engage Gen Zs to get quant, qual and video feedback
