Takeaways from the webinar: 

07:39: The key to successful recruitment is thinking like a marketer. 

08:32: There are 9 sample and recruitment sources that market researchers can tap into. 

10:47: Insights come from conversations, not a test. Think about this when designing recruitment. 

12:48: Your recruitment survey should start with an interesting question—one that research participants would be excited to answer. 

17:30: Having incentives and talking about them in your recruitment survey can boost subscriptions by 150%, according to our research-on-research study. 

22:03: Share with your community member what your mission for the group is. It creates a strong sense of transparency!

34:37: Acknowledge people who agree to your recruitment exercise by immediately welcoming them and give them a “taste” of what the experience will be like. Use an insight community platform like Rival's to automate the welcome chat. 

39:49: Use video as a “give”, particularly if you’re going to ask participants to respond by video.

45:03: When it comes to activities for your insight community, think of three things: Profile, Work and Fun. Provide a “spoonful of sugar” to balance the work we ask community participants to do.

51:04: Work with a market research firm or an insight community provider that brings diverse experience in community management, market research, recruitment, analysis, and more. 

Recruit faster than ever before

Learn how Rival's combo of mobile-first tech and integrated services makes it easier and faster to recruit for your research programs.