Getting to know your customers isn’t a one-and-done thing. You are testing what resonates with them ...
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Most researchers have a version of an AI-assisted workflow by now. You run a study, the da…
Every interaction people have with your brand carries an emotional charge. People feel exc…
Be faster AND better. For research teams today, that is the mandate. According to the late…
As AI becomes more embedded in market research, organizations are rightly asking deeper qu…
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Getting to know your customers isn’t a one-and-done thing. You are testing what resonates with them ...
Here at Rival Technologies, we’re always working to provide the latest and greatest tools when it co...
Note: This is the fifth article in a series of blog posts from our President and Chief Methodologist...
Social media influencers are dominating the beauty market. Each year, more and more beauty companies...
Note: This is the fourth article in a series of blog posts from our President and Chief Methodologis...
Last week, the Rival team attended and sponsored the 2021 Market Research in the Mobile World. Hoste...
It is often said that “hope is not a strategy,” but perhaps when planning the future of work, it sho...
Don’t forget that market research is not a charitable donation but a business investment. If you’ve ...
They tweet, ‘gram, and snap. Follow, like, and share. And if you play your cards right, they’ll even...
In the product world, we live and die by the phrase “nothing interesting happens in the office,” mea...
It’s been 12 months since COVID hit, and during this time, we’ve seen massive changes in the consume...
Today’s young consumers need marketers to meet them where they already exist, and to understand thei...