Rival Technologies blog | Research and insights best practices

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What is Conversational Research?

Learn the benefits of Conversational Research and why companies like John Deere, Brunswick, and Coca-Cola are adopting this new way of capturing insights.

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  Run engaging quant, qual and video studies using the next wave of insight communities
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  The first scalable research solution to provide modern marketers with early-stage feedback on the effectiveness and potential of experiential brand activations
What is Community 2.0?

Learn how to double your engagement in half the time with a mobile-first approach to your insight community.

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Transform Qual Research With AI Agents

Learn practical tips on using AI Agents to automate analysis, scale qual research, and improve storytelling.

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Rival and Reach3 introduce Voice of Market, an innovative tool that transforms market research with a mobile-first, conversational approach.

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Featured

Market Research: The Brand Touchpoint Most CMOs Are Still Overlooking

3 minute read - Written by Kelvin Claveria

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Posts in Best Practices

Featured

Market Research: The Brand Touchpoint Most CMOs Are Still Overlooking

2 July 2025

2 min read

- Written by Kelvin Claveria

Learn More

Best Practices for Innovative Market Researchers

Tips, perspectives and news that will help you maximize your agility, budget and impact. Written and curated by experts in customer insights, marketing research, insight communities and mobile tech.

SUBSCRIBE Sign up to get new resources from Rival.

Market Research: The Brand Touchpoint Most CMOs Are Still Overlooking

2 July 2025 |

2 min read

Best Practices

B2B Customer Research: Using Modern Tools to Get Deeper Insights

2 July 2025 |

4 min read

Best Practices

Gen Z Market Research: How to Engage Gen Z Consumers for Insights

1 July 2025 |

7 min read

Best Practices

B2B Customer Research: Using Modern Tools to Get Deeper Insights

2 July 2025 |

4 min read

Best Practices

Gen Z Market Research: How to Engage Gen Z Consumers for Insights

1 July 2025 |

7 min read

Trends

2025 GRIT Insights Practice Report: Notable Trends for Brand-Side Researchers

24 June 2025 |

4 min read

Best Practices

Customer Insights Tool: Must-Have Features for Modern Research

20 June 2025 |

4 min read

Trends

Choosing the Right Mobile Survey Platform: 5 Questions Every Insight Pro Must Ask

16 June 2025 |

5 min read

Best Practices

Market Research Online Communities: Best Practices & Examples

11 June 2025 |

9 min read

Best Practices

AI Tools for Qualitative Research: A Practical Guide for Insights Pros

4 June 2025 |

6 min read

Best Practices

Agile Research: Faster, Smarter Consumer Insights

22 May 2025 |

4 min read

Best Practices

Blind Communities: The Pros and Cons for Insights Teams

15 May 2025 |

4 min read

Outliers Educational Series

Thought leaders and experts in market research share their perspective on the hottest topics in insights. Check out the Outliers page to learn more.

Amy Maret - market research leader from HubSpot

Building an insights team from the ground up

Featuring Amy Maret, Manager, Insights & Thought Leadership, HubSpot

Watch Now

The art and science of foresight

Featuring Cherie Leonard, Associate Director, Foresight & Sustainability Insights, Colgate-Palmolive, North America

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Bill Trovinger - Market Research and Insights Leader

How to bring in market research innovations

Featuring Bill Trovinger, Customer Insights Director, Albertsons Companies

Learn More

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Talk to an expert

Got questions about insight communities and mobile research?Chat with one of our experts

Talk to an expert

Got questions about insight communities and mobile research?
Chat with one of our experts

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Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

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Our sister company, Reach3 Insights, is an award-winning market research and consulting firm serving innovative brands in CPG, retail, tech, media, financial services, and health care.

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Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

Posts in Best Practices

Best Practices for Innovative Market Researchers

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Outliers Educational Series

Building an insights team from the ground up

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