Highly curated learnings, tips and resources sent to your inbox every other week. A newsletter for insight innovators and market research leaders.
Learn new market
research tactics you can
implement right away.
Level up with new research, provocative social posts and upcoming webinars.
Updates from the insights
world that have an impact
on your day-to-day.
As researchers and technologists, we’re passionate about helping insight leaders make a bigger impact. The Outliers newsletter is a way for us to share our learnings working with brands in CPG, retail, media, tech and other major industries. Short and highly tactical, this is (in our humble opinion), the best newsletter in the market research world.
April 11, 2023
3 actionable tips on recruiting and engaging with young consumers.
March 30, 2023
Notable women in research share their perspective on gender equity.
May 2, 2023
Tips on increasing diversity in your sample, improving data quality, and driving sustainability.
If helpful content is your jam, then you’re in the right place. Sign up today!
Vancouver | Toronto | San Francisco | Chicago
1360 Frances St, Vancouver, BC, V5L 1Y9
The Rival Group acknowledges our privilege of occupying unceded territories, as we operate and play within the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. We are honored to be surrounded by the beauty of the North Shore mountains, the wisdom and protection of BC’s old growth, the nearby oceans full of life, and everything in between that Mother Earth provides.