Rival Technologies blog | Research and insights best practices | Best Practices

Platform & Services
- Conversational Research Platform
  
  Transform conventional surveys into conversations to get authentic, in-the-moment insights
- AI for Insights
  
  Get accurate data and accelerate time to insights with Rival's AI capabilities
- Customer Success
  
  Partner with our world-class customer success team to harness the full power of the Rival platform
- Security
  
  Learn about Rival's security and compliance program and various certifications
- Rival Product Updates
  
  Learn the latest enhancements in the Rival platform
What is Conversational Research?

Learn the benefits of Conversational Research and why companies like John Deere, Brunswick, and Coca-Cola are adopting this new way of capturing insights.

LEARN MORE
Solutions
- Community 2.0
  
  Run engaging quant, qual and video studies using the next wave of insight communities
- Voice of Market
  
  Conversational insights and best in-class panels, together for the first time
- Brand Experience
  
  The first scalable research solution to provide modern marketers with early-stage feedback on the effectiveness and potential of experiential brand activations
What is Community 2.0?

Learn how to double your engagement in half the time with a mobile-first approach to your insight community.

LEARN MORE
Resources
- Resources
  
  Ebooks, webinars, guides and more
- Customer Stories
  
  Learn how brands like Diageo, Dell, and Coca-Cola use Rival
- Product Demos
  
  See Rival in action
- Blog
  
  News, tips and perspectives from research leaders
- Insight Communities
  
  Benefits, case studies, benchmarks, and more
Transform Qual Research With AI Agents

Learn practical tips on using AI Agents to automate analysis, scale qual research, and improve storytelling.

TRANSFORM QUAL WITH AI
About
- About Rival
  
  A bit about our history and mission
- In the News
  
  Recent news about Rival Tech and Reach3
- Careers
  
  Joining an incredible team building the world's best conversational research platform
- Corporate Family
  
  Rival Group
  
  Reach3 Insights
Voice of Market

Rival and Reach3 introduce Voice of Market, an innovative tool that transforms market research with a mobile-first, conversational approach.

LEARN MORE

Talk to an Expert

Featured

How to Choose Customer Research Software Without Losing Your Mind

4 minute read - Written by Jongwon Lee

Learn More

Posts in Best Practices

Featured

How to Choose Customer Research Software Without Losing Your Mind

11 July 2025

5 min read

- Written by Jongwon Lee

Best Practices for Innovative Market Researchers

Tips, perspectives and news that will help you maximize your agility, budget and impact. Written and curated by experts in customer insights, marketing research, insight communities and mobile tech.

Categories

Best Practices (120)
Trends (32)
Rival Product Updates (19)
Insights Industry News (10)
Interviews (9)
Research on Research (9)
Case Studies (6)
Rival News and Announcements (6)

SUBSCRIBE Sign up to get new resources from Rival.

RECOMMENDED

What’s Next? Market Research Trends and Predictions

Human in the Loop: How AI is Redefining Insights in 2025

Top Market Research Platforms: Picking the Best Partner for Insights

FOLLOW US

How to Choose Customer Research Software Without Losing Your Mind

11 July 2025 |

5 min read

Shopper Insights: Using Modern Research Techniques to Uncover Shopper Behaviors

10 July 2025 |

4 min read

Market Research: The Brand Touchpoint Most CMOs Are Still Overlooking

2 July 2025 |

2 min read

Shopper Insights: Using Modern Research Techniques to Uncover Shopper Behaviors

10 July 2025 |

4 min read

Market Research: The Brand Touchpoint Most CMOs Are Still Overlooking

2 July 2025 |

2 min read

B2B Customer Research: Using Modern Tools to Get Deeper Insights

2 July 2025 |

4 min read

Gen Z Market Research: How to Engage Gen Z Consumers for Insights

1 July 2025 |

7 min read

Trends

2025 GRIT Insights Practice Report: Notable Trends for Brand-Side Researchers

24 June 2025 |

4 min read

Customer Insights Tool: Must-Have Features for Modern Research

20 June 2025 |

4 min read

Trends

Choosing the Right Mobile Survey Platform: 5 Questions Every Insight Pro Must Ask

16 June 2025 |

5 min read

Market Research Online Communities: Best Practices & Examples

11 June 2025 |

9 min read

AI Tools for Qualitative Research: A Practical Guide for Insights Pros

4 June 2025 |

6 min read

See More

Outliers Educational Series

Thought leaders and experts in market research share their perspective on the hottest topics in insights. Check out the Outliers page to learn more.

Amy Maret - market research leader from HubSpot

Building an insights team from the ground up

Featuring Amy Maret, Manager, Insights & Thought Leadership, HubSpot

Watch Now

cherie-leonard

The art and science of foresight

Featuring Cherie Leonard, Associate Director, Foresight & Sustainability Insights, Colgate-Palmolive, North America

Learn More

Bill Trovinger - Market Research and Insights Leader

How to bring in market research innovations

Featuring Bill Trovinger, Customer Insights Director, Albertsons Companies

Learn More

SUBSCRIBE Sign up to get new resources from Rival.

Talk to an expert

Got questions about insight communities and mobile research?Chat with one of our experts

GET STARTED

MTK789tQ

Talk to an expert

Got questions about insight communities and mobile research?
Chat with one of our experts

TALK TO AN EXPERT

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

Platform & Services
Solutions
Industries
- Consumer goods
- Retail
Resources
Rival Tech
- About Rival Tech
- Media coverage

Our sister company, Reach3 Insights, is an award-winning market research and consulting firm serving innovative brands in CPG, retail, tech, media, financial services, and health care.

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

© 2025 Rival Group. All Rights Reserved Privacy policy Terms & Conditions