Rival Technologies - A Rival Group Company
Rival Technologies - top market research and  customer insights platform company
  • Platform & Services
    • Conversational Research Platform
    • Rival Audiences
    • AI for Insights
    • Customer Success
    • Security
    • Rival Product Updates
    • Request Pricing

    What is Conversational Research?

    Learn the benefits of Conversational Research and why companies like John Deere, Brunswick, and Coca-Cola are adopting this new way of capturing insights. 

    LEARN MORE
    research principles
  • Solutions

    Solutions

    • Insight Community

      Capture quant, qual and video feedback with next-gen communities.

    • Voice of Market

      Conversational insights and top panels, united for the first time.

    • Brand Experience

      Scalable research that delivers early insights on brand experiences.

    Use cases

    • Mobile missions
    • Message testing
    • IHUTs
    • Segmentation
    • Digital Journaling

    Industry pages

    • Consumer goods
    • Retail

    Insight Community

    Learn how always-on access to the people who matter most to your brand produces insights that power faster, smarter decisions.

    LEARN MORE
    Rival insight community platform and solution for researchers and insight professionals
  • Resources
    • Resources
    • Customer Stories
    • Product Demos
    • Blog
    • Insight Communities
    • Innovation Insiders

    Market Research Trends 2026

    Learn 7 ways insight teams are redefining quality, connection and impact in the age of AI

    LEARN MORE
    Market Research Trends 2026 - meta image
  • About
    • About Rival
    • In the news
    • Careers
    • Leadership
    • Corporate Family
      • Rival Group
      • Reach3 Insights
      • Angus Reid

    Voice of Market

    Rival and Reach3 introduce Voice of Market, an innovative tool that transforms market research with a mobile-first, conversational approach. 

    LEARN MORE
    Rival_Technologies_and_Reach3_Insights_Voice_of_Market
  • Pricing
Get a Demo
BLOG

Best Practices for Innovative Market Researchers

Subscribe for tips, perspectives and news that will help you maximize your agility, budget and impact. Written and curated by experts in customer insights, marketing research, insight communities and mobile tech.

Subscribe

latest blog posts

Read everything else

All Topics Best Practices Trends Insights Industry News Rival Product Updates Interviews Case Studies Rival News and Announcements Research on Research
Best Practices, Interviews

The fragility of brand loyalty and what market researchers can do about it

In 2022, consumer loyalty is all but dead. A recent study conducted by Reach3 Insights found that ne...

KE Kelvin Claveria 24 Jun 2025
Trends, Insights Industry News, Best Practices

2025 GRIT Insights Practice Report: Notable Trends for Brand-Side Researchers

If you’re a brand-side researcher looking to level up, the 2025 GRIT Insights Practice Report offers...

KE Kelvin Claveria 24 Jun 2025
Best Practices

AI Tools for Qualitative Research: A Practical Guide for Insights Pros

Unstructured data is a treasure trove for qualitative researchers—but it’s often a logistical nightm...

KE Kelvin Claveria 4 Jun 2025
Best Practices

Blind Communities: The Pros and Cons for Insights Teams

When it comes to uncovering honest, unbiased feedback, blind communities—also known as unbranded ins...

KE Kelvin Claveria 15 May 2025
Best Practices

Market Research and Insight Panels: Adapting for the Mobile Era

Market research panels have changed a lot in the last decade.

KE Kelvin Claveria 12 May 2025
Case Studies

How Time Out Makes Research Famous

Time Out, a British media company, is known globally for curating the best of city life, but behind ...

KE Kelvin Claveria 8 May 2025
Case Studies

How Coca-Cola measures the impact of experiential marketing with the Brand Experience Predictor

At the 2025 ARF Audience x Science conference in New York, Gabe Gales, Director of Global Media and ...

KE Kelvin Claveria 6 May 2025
Case Studies

How Cheez-It Used Conversational Research & Rival to Drive Innovation

What happens when an iconic snack brand blends bold creativity with cutting-edge research techniques...

KE Kelvin Claveria 23 Apr 2025
Rival News and Announcements

AI, Data, and Storytelling: Rival Partners With Vancouver AI

At Rival Technologies, we’re unabashedly passionate about AI. We see it as a game‑changer for the en...

KE Kelvin Claveria 21 Apr 2025
Trends, Insights Industry News

Quirk's Chicago 2025 Takeaways: AI, Innovation and Impact

Last week, the Rival Technologies and Reach3 Insights teams touched down in the Windy City for Quirk...

KE Kelvin Claveria 10 Apr 2025
Best Practices

Social Sampling: How to Recruit Research Participants on Social Media

Social media isn’t just a place for memes and trends—it’s one of the most powerful tools available f...

KE Kelvin Claveria 9 Apr 2025
Best Practices

SMS Surveys: Agile Research With Text Messaging

Looking to get high-quality insights and reach consumers in real-time? In today’s always-on world, p...

KE Kelvin Claveria 28 Mar 2025
< 2 3 4 5 6 >
Rival Technologies

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

  • Platform & Services
    • Conversational Platform
    • Rival Audiences
    • AI Capabilities for Insights
    • Customer Success
    • Security & Compliance
    • Request a Demo
    • Request Pricing
  • Solutions
    • Community 2.0
    • Gen Z on-demand
    • Brand Experience Predictor
    • Voice of Market
  • Use Cases
    • Mobile missions
    • Message testing
    • IHUTs
  • Industries
    • Consumer Goods
    • Retail
  • Resources
    • Customer Stories
    • Product Demos
    • Market Research blog
    • Why Insight Communities
    • Conversational Research
    • Rival Innovation Insiders
  • Rival Tech
    • About Rival Tech
    • Media & Press
    • Leadership
Rival Group

Rival Group integrates leading-edge technology, rich audience access, and expert research consulting to unlock deeper insights and drive business growth.

Group 9797

Learn More

Rival Technologies

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

© 2026 Rival Group. All Rights Reserved Privacy policy Terms & Conditions

A-LIGN_ISO-27001 - 2025 A-LIGN_HIPAA - 2025 A_LIGN_SOC_Badge-1 - 2025