Rival Technologies - A Rival Group Company
Rival Technologies - top market research and  customer insights platform company
  • Platform & Services
    • Conversational Research Platform
    • Rival Audiences
    • AI for Insights
    • Customer Success
    • Security
    • Rival Product Updates
    • Request Pricing

    What is Conversational Research?

    Learn the benefits of Conversational Research and why companies like John Deere, Brunswick, and Coca-Cola are adopting this new way of capturing insights. 

    LEARN MORE
    research principles
  • Solutions

    Solutions

    • Insight Community

      Capture quant, qual and video feedback with next-gen communities.

    • Voice of Market

      Conversational insights and top panels, united for the first time.

    • Brand Experience

      Scalable research that delivers early insights on brand experiences.

    Use cases

    • Mobile missions
    • Message testing
    • IHUTs
    • Segmentation
    • Digital Journaling

    Industry pages

    • Consumer goods
    • Retail

    Insight Community

    Learn how always-on access to the people who matter most to your brand produces insights that power faster, smarter decisions.

    LEARN MORE
    Rival insight community platform and solution for researchers and insight professionals
  • Resources
    • Resources
    • Customer Stories
    • Product Demos
    • Blog
    • Insight Communities
    • Innovation Insiders

    Market Research Trends 2026

    Learn 7 ways insight teams are redefining quality, connection and impact in the age of AI

    LEARN MORE
    Market Research Trends 2026 - meta image
  • About
    • About Rival
    • In the news
    • Careers
    • Leadership
    • Corporate Family
      • Rival Group
      • Reach3 Insights
      • Angus Reid

    Voice of Market

    Rival and Reach3 introduce Voice of Market, an innovative tool that transforms market research with a mobile-first, conversational approach. 

    LEARN MORE
    Rival_Technologies_and_Reach3_Insights_Voice_of_Market
  • Pricing
Get a Demo
BLOG

Best Practices for Innovative Market Researchers

Subscribe for tips, perspectives and news that will help you maximize your agility, budget and impact. Written and curated by experts in customer insights, marketing research, insight communities and mobile tech.

Subscribe

latest blog posts

Read everything else

All Topics Best Practices Trends Insights Industry News Rival Product Updates Interviews Case Studies Rival News and Announcements Research on Research
Best Practices, Interviews

The fragility of brand loyalty and what market researchers can do about it

In 2022, consumer loyalty is all but dead. A recent study conducted by Reach3 Insights found that ne...

KE Kelvin Claveria 24 Jun 2025
Trends, Interviews

What’s Next for AI and Legacy Studies: Predictions From Bill Trovinger

If your team is feeling the budget squeeze this year, you’re not alone. While some reports suggest t...

KE Kelvin Claveria 30 Jan 2025
Trends, Interviews

The Decline of Long Surveys and Ad Hoc Research: A Q&A with La-Z-Boy’s Jorge Calvachi

Still sending out long surveys? Running research projects that are one-off and disconnected? If you ...

KE Kelvin Claveria 10 Jan 2025
Trends, Interviews

Insight Platforms’ Mike Stevens on the Emergence of AI-Native Agencies

What does 2025 have in store for the world of insights?

KE Kelvin Claveria 27 Dec 2024
Rival Product Updates, Best Practices, Interviews

AI & Rival Labs POC's: Shaping Research Insights

A Conversation on Innovation with Jason Jacobson and Dale Evernden Rival Technologies recently launc...

AA Aarathi Ramnath 16 Dec 2024
Trends, Interviews

Comcast's Michael Wehrman on Ethnography's Renaissance in 2025

Curious about what’s on the horizon for market research and customer insights? We’ve got you covered...

KE Kelvin Claveria 12 Dec 2024
Best Practices, Interviews

How to grow your insights team and increase its strategic impact

Being customer-centric is a no-brainer today. But many market research leaders still find it hard to...

KE Kelvin Claveria 24 Feb 2023
Best Practices, Interviews

How to bring in market research innovation during times of uncertainty

2023 is already the year of ChatGPT, but beyond this buzzy AI tool, what other market research innov...

KE Kelvin Claveria 9 Feb 2023
Best Practices, Interviews

Forrester's Cinny Little on Mobile-First Market Research

There's no doubt that market research delivers business value—but how can insight leaders ensure tha...

BE Ben Hudson 27 Jul 2022
Rival Technologies

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

  • Platform & Services
    • Conversational Platform
    • Rival Audiences
    • AI Capabilities for Insights
    • Customer Success
    • Security & Compliance
    • Request a Demo
    • Request Pricing
  • Solutions
    • Community 2.0
    • Gen Z on-demand
    • Brand Experience Predictor
    • Voice of Market
  • Use Cases
    • Mobile missions
    • Message testing
    • IHUTs
  • Industries
    • Consumer Goods
    • Retail
  • Resources
    • Customer Stories
    • Product Demos
    • Market Research blog
    • Why Insight Communities
    • Conversational Research
    • Rival Innovation Insiders
  • Rival Tech
    • About Rival Tech
    • Media & Press
    • Leadership
Rival Group

Rival Group integrates leading-edge technology, rich audience access, and expert research consulting to unlock deeper insights and drive business growth.

Group 9797

Learn More

Rival Technologies

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

© 2026 Rival Group. All Rights Reserved Privacy policy Terms & Conditions

A-LIGN_ISO-27001 - 2025 A-LIGN_HIPAA - 2025 A_LIGN_SOC_Badge-1 - 2025