Rival Technologies - A Rival Group Company
Rival Technologies - top market research and  customer insights platform company
  • Platform & Services
    • Conversational Research Platform
    • Rival Audiences
    • AI for Insights
    • Customer Success
    • Security
    • Rival Product Updates
    • Request Pricing

    What is Conversational Research?

    Learn the benefits of Conversational Research and why companies like John Deere, Brunswick, and Coca-Cola are adopting this new way of capturing insights. 

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    research principles
  • Solutions

    Solutions

    • Insight Community

      Capture quant, qual and video feedback with next-gen communities.

    • Voice of Market

      Conversational insights and top panels, united for the first time.

    • Brand Experience

      Scalable research that delivers early insights on brand experiences.

    Use cases

    • Mobile missions
    • Message testing
    • IHUTs
    • Segmentation
    • Digital Journaling

    Industry pages

    • Consumer goods
    • Retail

    Insight Community

    Learn how always-on access to the people who matter most to your brand produces insights that power faster, smarter decisions.

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    Rival insight community platform and solution for researchers and insight professionals
  • Resources
    • Resources
    • Customer Stories
    • Product Demos
    • Blog
    • Insight Communities
    • Innovation Insiders

    Market Research Trends 2026

    Learn 7 ways insight teams are redefining quality, connection and impact in the age of AI

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  • About
    • About Rival
    • In the news
    • Careers
    • Leadership
    • Corporate Family
      • Rival Group
      • Reach3 Insights
      • Angus Reid

    Voice of Market

    Rival and Reach3 introduce Voice of Market, an innovative tool that transforms market research with a mobile-first, conversational approach. 

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  • Pricing
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Best Practices for Innovative Market Researchers

Subscribe for tips, perspectives and news that will help you maximize your agility, budget and impact. Written and curated by experts in customer insights, marketing research, insight communities and mobile tech.

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All Topics Best Practices Trends Insights Industry News Rival Product Updates Interviews Case Studies Rival News and Announcements Research on Research
Best Practices

Customer Insights Platforms: Top Tools and Considerations for Deeper Customer Research

In today’s fast-moving market, understanding your customers isn’t just important—it’s essential. But...

KE Kelvin Claveria 20 Feb 2025
Best Practices

Glowing Up for Gen Z: 4 Ways for Retailers to Stay Relevant

As a recent inductee to the 35+ club (big yikes, that’s a different age bracket on survey responses ...

JE Jenny Starmer 14 Feb 2025
Best Practices

B2B Market Research: How to Reach and Engage with B2B Audiences for Insights

B2B market research is having a moment. As industries grow more complex and competition heats up, bu...

KE Kelvin Claveria 4 Feb 2025
Best Practices

Human in the Loop: How AI is Redefining Insights in 2025

During Quirk's Virtual – AI and Innovation 2025, Rival Technologies CEO Andrew Reid and Head of UX &...

KE Kelvin Claveria 3 Feb 2025
Trends, Best Practices

How Important is AI to Insights Professionals? Key 2025 AI Trends

As revealed in our comprehensive Market Research Trends 2025 report, Artificial Intelligence (AI) ha...

KE Kelvin Claveria 2 Jan 2025
Best Practices

C-Suite Insights: Rival Group’s CMO on Navigating Modern Marketing

Our CMO, Paula Catoira, is a total powerhouse. Within a few minutes of meeting Paula, it’s clear tha...

JE Jenny Starmer 17 Dec 2024
Rival Product Updates, Best Practices, Interviews

AI & Rival Labs POC's: Shaping Research Insights

A Conversation on Innovation with Jason Jacobson and Dale Evernden Rival Technologies recently launc...

AA Aarathi Ramnath 16 Dec 2024
Best Practices

How to Elevate Research Use Cases With Insight Communities and AI

What can you really achieve with an insight community? As it turns out, a lot. 🤯

KE Kelvin Claveria 3 Dec 2024
Best Practices

The Unintended Consequences of AI: Rival's CEO Writes for Greenbook

If there is a market research trend that dominated 2024, it is certainly AI. It’s a hot topic that h...

JE Jenny Starmer 2 Dec 2024
Best Practices

AI for Market Research: Ideating, Iterating and Collaborating for Innovation

The increasing role of AI in market research is a hot topic for many people in our industry. Some re...

KE Kelvin Claveria 14 Nov 2024
Best Practices

Better Data Quality in Research: 3 Ways Insight Communities Can Help in 2025

As we head into 2025, the business landscape remains unpredictable. While inflation appears to be ea...

JE Jennifer Reid 13 Nov 2024
Best Practices

Insights community: Pros and cons for market and customer research

As an extremely valuable research tool that brings together a group of customers or prospects, an in...

KE Kelvin Claveria 7 Nov 2024
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Rival Technologies

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

  • Platform & Services
    • Conversational Platform
    • Rival Audiences
    • AI Capabilities for Insights
    • Customer Success
    • Security & Compliance
    • Request a Demo
    • Request Pricing
  • Solutions
    • Community 2.0
    • Gen Z on-demand
    • Brand Experience Predictor
    • Voice of Market
  • Use Cases
    • Mobile missions
    • Message testing
    • IHUTs
  • Industries
    • Consumer Goods
    • Retail
  • Resources
    • Customer Stories
    • Product Demos
    • Market Research blog
    • Why Insight Communities
    • Conversational Research
    • Rival Innovation Insiders
  • Rival Tech
    • About Rival Tech
    • Media & Press
    • Leadership
Rival Group

Rival Group integrates leading-edge technology, rich audience access, and expert research consulting to unlock deeper insights and drive business growth.

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Rival Technologies

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

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