Rival Technologies - A Rival Group Company
Rival Technologies - top market research and  customer insights platform company
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    • Conversational Research Platform
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    • AI for Insights
    • Customer Success
    • Security
    • Rival Product Updates
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    What is Conversational Research?

    Learn the benefits of Conversational Research and why companies like John Deere, Brunswick, and Coca-Cola are adopting this new way of capturing insights. 

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  • Solutions

    Solutions

    • Insight Community

      Capture quant, qual and video feedback with next-gen communities.

    • Voice of Market

      Conversational insights and top panels, united for the first time.

    • Brand Experience

      Scalable research that delivers early insights on brand experiences.

    Use cases

    • Mobile missions
    • Message testing
    • IHUTs
    • Segmentation
    • Digital Journaling

    Industry pages

    • Consumer goods
    • Retail

    Insight Community

    Learn how always-on access to the people who matter most to your brand produces insights that power faster, smarter decisions.

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    Rival insight community platform and solution for researchers and insight professionals
  • Resources
    • Resources
    • Customer Stories
    • Product Demos
    • Blog
    • Insight Communities
    • Innovation Insiders

    Market Research Trends 2026

    Learn 7 ways insight teams are redefining quality, connection and impact in the age of AI

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  • About
    • About Rival
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    • Corporate Family
      • Rival Group
      • Reach3 Insights
      • Angus Reid

    Voice of Market

    Rival and Reach3 introduce Voice of Market, an innovative tool that transforms market research with a mobile-first, conversational approach. 

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  • Pricing
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Best Practices for Innovative Market Researchers

Subscribe for tips, perspectives and news that will help you maximize your agility, budget and impact. Written and curated by experts in customer insights, marketing research, insight communities and mobile tech.

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latest blog posts

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All Topics Best Practices Trends Insights Industry News Rival Product Updates Interviews Case Studies Rival News and Announcements Research on Research
Best Practices

Rethinking the Modern Research Panel: Engagement, Fraud and Data Quality

If you spend enough time in this industry, you learn that while the tools evolve quickly, the fundam...

JE Jennifer Reid 13 Apr 2026
Best Practices

Branded Communities: Benefits and Impact on Engagement & Data Quality

The best research doesn’t come from strangers—it comes from people who know and care about your bran...

JE Jennifer Reid 17 Feb 2026
Best Practices

Better Data Quality in Research: 3 Ways Insight Communities Can Help in 2025

As we head into 2025, the business landscape remains unpredictable. While inflation appears to be ea...

JE Jennifer Reid 13 Nov 2024
Best Practices

Data Quality and AI-Augmented Research: Key Implications

This is the first in a multi-part blog where Jennifer explores how we define quality research, why i...

JE Jennifer Reid 31 Oct 2023
Best Practices

Trust Circle: Why Honesty & Transparency Matter for Gen Z

Note: This is the fourth article in a series of blog posts from our President and Chief Methodologis...

JE Jennifer Reid 1 Jun 2021
Best Practices

What Marketers Should Know About Young Consumers

Understanding the significance of the youth market and knowing how to engage with it are two differe...

JE Jennifer Reid 3 Feb 2021
Rival Technologies

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

  • Platform & Services
    • Conversational Platform
    • Rival Audiences
    • AI Capabilities for Insights
    • Customer Success
    • Security & Compliance
    • Request a Demo
    • Request Pricing
  • Solutions
    • Community 2.0
    • Gen Z on-demand
    • Brand Experience Predictor
    • Voice of Market
  • Use Cases
    • Mobile missions
    • Message testing
    • IHUTs
  • Industries
    • Consumer Goods
    • Retail
  • Resources
    • Customer Stories
    • Product Demos
    • Market Research blog
    • Why Insight Communities
    • Conversational Research
    • Rival Innovation Insiders
  • Rival Tech
    • About Rival Tech
    • Media & Press
    • Leadership
Rival Group

Rival Group integrates leading-edge technology, rich audience access, and expert research consulting to unlock deeper insights and drive business growth.

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Rival Technologies

Vancouver | Toronto | Chicago

Rival Technologies is a pioneer of conversational market research technology and the leading authority on insight communities globally.

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