I’m thrilled to share some exciting news with you from the team at Rival Technologies. We’ve just launched a series of powerful platform enhancements designed to modernize every step of the research process.

Whether you’re recruiting participants, authoring or distributing conversational surveys, managing insights communities, analyzing data, or tapping into AI tools—this mid-2025 update from Rival Technologies touches it all.

Our goal? To make research faster, smarter, and more human.

At Rival, we’ve always believed in turning static surveys into dynamic, two-way conversations. With our mobile-first, AI-powered approach, we’re helping leading brands connect with real people—where they are and when it matters most. That means richer insights, higher engagement, and research that actually keeps pace with today’s consumer.

Innovation across the entire research lifecycle

We’ve made significant enhancements across all six of our core platform modules.

Let’s dig into what’s new 👇

Recruit: Expand reach with new channels

We’re continuing to push back against traditional recruitment approaches by helping you reach real people in the wild—where they naturally spend time online.

With new integrations to Reddit and Pinterest, you can now connect with even more niche and Gen Z audiences. These new channels join recruitment lineup of email, QR codes, CRM and social media—giving you more flexibility to build communities on your terms.

Author: Smart, AI-assisted survey creation

Authoring surveys shouldn’t feel like starting from scratch every time. That’s why we’re excited to roll out two powerful new tools:

• The Authoring Assistant Pilot

• AI Smart Probe

These features help you create conversational surveys with less friction and more finesse. Whether it’s tone suggestions or AI-generated probes, you’ll have support to craft better questions, faster—and ensure they land with impact.

Distribute: New Channels for Smart Delivery

Big update here: WhatsApp has officially joined our distribution options, joining SMS and email. 

That means even more global reach and a new way to connect with audiences who live on messaging platforms. Paired with advanced targeting and filtering (released earlier this year), Rival’s distribution engine is now smarter and more automated than ever.

Manage: Real-time Community Health Dashboard

Managing your research community just got a whole lot easier.

We’ve launched a new Community Health Dashboard—a self-serve interface where you can track key metrics like engagement levels, unsubscribe trends, demographics, and more. No more waiting on manual reports or flying blind. Now you’ve got real-time visibility into the health of your insight community, all in one place.

Analyze: From data to decisions, instantly

Insights should be easy to share, and fast to act on. Our two newest analysis features make that possible:

• Insight Summarizer: AI-generated toplines for instant clarity

• A proprietary Thoughtfulness Score evaluates open-ended responses across video, voice, and text on dimensions like relevance, clarity, and emotional depth.

• Insight Reels: Automatically generated highlight reels from video responses for fast storytelling

These tools help you move from raw data to executive-ready narratives—with zero heavy lifting.

AI: Next-gen automation with Multi-Agent intelligence

Earlier this year, we shared news about our Multi-Agent AI Framework—a major innovation allowing multiple AI agents to work together across your research workflow.

Now we’re seeing those capabilities come to life.

Use cases include:

• The Unstructured Data Agent for advanced theme extraction and sentiment analysis across qual and video

• Automated tone optimization and probing

• Dynamic question paths built right into the conversational flow

It’s AI not just assisting you, but actively collaborating with you.

Why it matters

Let’s be real—most traditional market research platforms aren’t built for how consumers behave today. People expect quick, seamless, mobile-first experiences—and they’ll ghost you if the experience isn’t up to par.

That’s why we’re all-in on innovation that delivers:

• Faster, deeper, more authentic insights

• Conversational experiences that actually boost response rates

• Real-time tools that help you go from insight to action

And the results speak for themselves:

• 91%+ completion rates

• 65%+ recontact success

• 700% more data richness with video

At Rival, we’re not just keeping up. We’re setting the pace for what research can—and should—look like.

Thanks for being on this journey with us. If you’re curious about any of these updates or want to see them in action, book a demo and let’s connect. We’d love to show you what’s possible.