Featuring fresh case studies from John Deere, Coca-Cola, Kellanova, Brunswick, Tyson Foods, Time Out, Balsam Brands, Kimberly-Clark, and OURA.
Conversational research is more than just a shift in format. It's a fresh approach that enables marketers, insight professionals and decision makers to understand what people actually think, feel and do.
It reflects how people communicate today—unlocking higher engagement, richer inputs and better outcomes.
Developed with some of the most innovative brands today, the best practices featured in this guide show how mobile-first, AI-accelerated research techniques can help you capture richer feedback without sacrificing rigor or the human touch.
Learn how conversational research can help you:
- Design research activities that feel relevant and natural, and that get more authentic customer feedback
- Unlock new methodologies that capture high-quality quant and qual data and video from modern consumers
- Leverage AI tools to get deeper insights and accelerate analysis
- Inspire action in your organization, enhance storytelling, and drive real impact
