Learn what 2,006 participants say about conversational research's impact your engagement, data quality, and AI insights.
Traditional surveys are in deep crisis. Response rates have plummeted from ~40% in the 1990s to under 5% today. Participants are tuning out, making it more expensive to capture high-quality feedback and get insights on time.
Conversational research is designed to address these problems head on. But does it really work?
To find out, Reach3 Insights ran a parallel study involving 2,006 participants in the US and Canada, with one group taking a traditional online survey and another group taking a chat-like survey from Rival Technologies.
Get your copy of "The Research on Conversational Research" to learn:
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The impact on participant experience: How different age groups rated traditional vs. conversational surveys on engagement, enjoyment, and ease.
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The impact on qualitative data: How conversational surveys affect open-ended response length, depth, and thoughtfulness.
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The impact on quantitative results: Whether conversational and traditional methods produce comparable outcomes.
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The impact on AI inputs: Why richer responses from participants lead to stronger, more actionable AI-driven insights.
Featuring foreword from Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group (parent company of Rival Technologies and Reach3 Insights).
