Know what your market thinks before the moment passes

Voice of Market is Rival's ad-hoc research solution that combines a conversational survey platform with best-fit audiences so you can go from research brief to boardroom-ready insight faster than traditional methods.

You can run a wide range of studies including concept testing, message testing, brand health tracking, segmentation, competitor analysis, market entry research, and more with capabilities for collecting quant, qual, and unlimited video responses.

You can reach B2B and B2C audiences across North America and globally, using Rival Audiences or vetted third-party panels. With 100+ profiling variables, you can target by factors like demographics, behaviours, product usage, and psychographics.

Rival has fraud detection methods, including video validation, to verify that respondents are real people, resulting in 82% less survey fraud than traditional panel methods. With Rival you get feedback you can actually trust.

Rival's conversational, mobile-first survey format feels more like a chat than a form. This conversational methodology drives more honest, thoughtful responses than traditional survey formats.

Fast. On average, 40% of responses are submitted within the first 60 minutes after a Rival survey goes out, which means you'll get real, meaningful results in hours, not weeks.

You sure don't. Rival's team fully manages your audience, incentives, and any third-party vendor coordination on your behalf so you can focus on more important things.

Yes. Re-contact capabilities allow you to go back to the same audience with follow-up questions, making it easy to dig deeper or validate findings over time.

Fully optional AI features are available to support the entire workflow, from survey authoring and probing for richer open-ended responses to analyzing quant and qual data at scale. You can also generate AI-powered video highlight reels to share findings with stakeholders in a compelling, easy-to-digest format.