Conversational research trailblazers and insight community innovators
And we’re starting with the $100 billion research and insights industry. Why? Because the way people communicate has changed — but the tools used to understand them haven’t kept up.
In 2017 — two decades after founding Vision Critical (now Alida) — Andrew Reid noticed a massive gap in the research industry. People everywhere were turning to mobile-first tech to chat and stay connected with loved ones and even brands.
Research, meanwhile? Still stuck with clunky, test-like surveys that felt nothing like human conversation.
Alongside research innovators, UX experts, and technologists, Andrew founded Rival Technologies with a simple goal: modernize research for the way people communicate today.
Fast forward to now: Rival created a robust platform that blends quant, qual, and unlimited video seamlessly. Leading brands across industries like CPG, retail, media, technology, healthcare and finance use our tech to capture authentic and in-the-moment consumer feedback. The result: faster decisions and deeper customer understanding.
Rival Tech is the leading AI-powered conversational research platform built for the way people connect today. Through mobile-first, chat-like experiences, we help brands engage audiences in ways that feel natural — capturing richer, more human insights at speed and scale.
Powered by AI tools, our platform delivers higher engagement, richer responses, and faster insights, redefining how companies conduct agile research, brand experience tracking, and insight community management.
Our leadership team brings decades of experience in building businesses in SaaS software, customer insights and strategic consulting. With deep expertise across industries and a passion for driving innovation, our leaders guide a talented team dedicated to delivering impactful, data-driven solutions for Rival customers.
When you work at Rivl, you’re not just getting a job. You’re building a career and helping change the way brands engage with their most important audiences.
Adventure, bravery, and innovation are baked into the DNA of our business
A strong history in being results-driven, which is deeply embedded in our culture today
We trust each other and work together to create a strong sense of acceptance, inclusivity, and fun
United by our interests in consumer psychology, innovation, and the future of market research
Rival Technologies is part of Rival Group— North America’s only fully integrated market research enterprise.
Our sister company is Reach3 Insights, an award-winning full-service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise. Angus Reid Group is Canada’s most trusted name in market research and public polling.